Analysts of M.Video-Eldorado retailer shared interesting statistics on the entire Russian market of wearable devices. In the first six months of 2021, sales of smartwatches and fitness trackers reached about 2.5 million units and 22.5 billion rubles, which is 15% and 55% more than the results of the previous year. At the same time, sales through M.Video-Eldorado grew over the same period by 37% in quantitative terms and by about 70% in monetary terms.
Interestingly, smartwatches occupied 55% of the Russian market in piece sales, surpassing smart bracelets for the first time. About 10% were spent on children's watches, which help parents track the location of the child and stay in touch with him. In terms of money, the share of smartwatches was about 88%. Smartwatches Apple Watch Series SE ( review ) has become a bestseller both in M.Video-Eldorado and in the market as a whole.
The top 5 smartwatches in Russia look like this:
- Apple Watch Series SE (40mm)
- Apple Watch Series 6 (44mm)
- Apple Watch Series SE (44mm)
- Samsung Galaxy Watch Active 2;
- Apple Watch Series 6 (40mm).
Fitness tracker sales added 45% in units and 12% in value terms. The most popular model was the Xiaomi Mi Smart Band 5 tracker ( review ), and the Xiaomi Mi Smart Band 6, which went on sale only in May, closed the rating.
The top 5 smart bracelets in Russia looks like this:
- Xiaomi Mi Smart Band 5;
- Xiaomi Mi Smart Band 4;
- Honor Band 4;
- Xiaomi Mi Smart Band 4 NFC;
- Xiaomi Mi Smart Band 6.
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