Honor is going not only to regain lost positions in the smartphone market but also to take a share from the leaders. Apple in particular.
The CEO of Honor said that the company will strive to compete with Apple and immediately in the upper price segment.
Actually, the flagships of the Magic3 line presented yesterday with their prices perfectly confirm these statements. Let's remind, the prices for models in Europe start from 900 euros for the youngest model in the basic version, and for Magic3 Pro + they even ask for 1500 euros. Apple asks so much except for the top version of the iPhone 12 Pro Max.
Yes, in China the prices for Honor smartphones are, of course, lower, but even there the flagship will cost $ 1250. How successful this strategy of Honor will be, time will tell.
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