ZTE’s marketing strategy director Lu Qianhao said today that the “first launch” is to show muscles on the one hand and to bring new technologies, new components (chips), and new experiences as early as possible on the other. Present to consumers.
Therefore, the true launch of a new phone on the market must be the launch after the basic functions are completed. Users can accept the imperfections, but they must also ensure the overall stability and availability. The subsequent iterations will continue to improve, instead of using users as guinea pigs in order to grab the first launch.
What I'm talking about here is not a brand-new technology or component that cannot be mass-produced for the time being, but a real* first release of a new model that is going to go on sale. On the one hand, it is to show muscle, show its own R&D strength and right to speak in the supply chain, and effectively enhance the brand image, increase market enthusiasm, and spread enthusiasm. On the other hand, relying on its own R&D strength and supply chain capabilities, it will present new technologies, new components (chips), and new experiences to consumers as early as possible, so that users can buy and experience more attractive products as soon as possible. New chips, new technologies, and new functions.
Therefore, the true* debut of a new phone on the market must first be the first after completing the basic functions. Users can accept the imperfections, but they must also ensure overall stability and availability. The subsequent iterations continue to improve, rather than the user Be a guinea pig. The second is to do a good job in the first release after a certain capacity ramp-up and new product reserves, to ensure that users will get the experience after a certain period of time after the press conference, rather than the kind of PPT release to grab the first release.
Really the first release, make the user experience better
Qualcomm's official website recently launched the 2021 Snapdragon Technology Summit page, which will be held from November 30 to December 2, 2021.
At present, Qualcomm's official website only announced the date of the summit and said that "more information will be released soon." However, according to previous warm-ups and revelations, Qualcomm Snapdragon's next-generation flagship chip-SM8450 (tentatively called Snapdragon 898) will be unveiled at this summit.
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