5G applications enter the growth stage from the initial stage, all parties in the industry chain are paying great attention to how to build a sustainable business model, which will become a key factor in determining the commercial success of 5G. However, 5G business model innovation is a complex system engineering. Designing a business model requires a correct understanding of the system and environment, as well as scientific thinking methods and continuous practical exploration.
To this end, the Economic and Social Working Group of the IMT-2030 (6G) Promotion Group and the 5G Application Industry Promotion Phalanx Industry Promotion Group jointly established the " 5G Business Model Innovation Research " topic. On the afternoon of December 6, 2021, the China Academy of Information and Communications Technology, together with the IMT-2030 (6G) Promotion Group and the 5G Application Industry Promotion Array, released the "5G Business Model and Innovation Forum" at the IMT-2020 (5G) Conference Model Innovation White Paper (Phase 1)".
Wei Liurong, the deputy chief engineer of the Policy and Economic Research Institute of China Academy of Information and Communications Technology, and deputy head of the Economic and Social Working Group of the IMT-2030 (6G) Promotion Group interpreted the white paper.
The white paper is the first phase of the "Research on 5G Business Model Innovation" topic. The white paper focuses on showing the business model innovation vision of the 5G ecosystem to all walks of life and the industry and summarizes the current status, problems, and trends of business model innovation in the 5G industry application market and mass consumer market, hoping to help all walks of life in the industry have a deeper understanding of 5G business Ecosystem provides a valuable reference and reference for companies to find their own positioning and scientifically design business models.
The subject of "5G Business Model Innovation Research" will continue to advance in 2022. Interested enterprise experts, technical experts, industry experts, and scholars are welcome to contact the subject group.
The core viewpoint of the white paper
1. The development of the current 5G business model is still in its infancy, and most businesses still follow the original business model, but some new business model explorations have also emerged. Various enterprises actively explore their own positions and roles in the ecosystem based on their own advantages and strategic choices. The same enterprise may play different roles, and the entire business ecosystem continues to evolve.
2. Only by boldly breaking the mindset and adopting a business model different from 2G/3G/4G can the development potential of 5G be fully released.
3. The core issues that need to be solved for 5G business model innovation are the construction of new collaborative relationships and the allocation of high costs.
4. The business model innovation of 5G networks is the foundation and key to building a new 5G business ecosystem and prospering 5G applications. We must increase our efforts to promote the construction and opening of 5G network atomic capabilities.
White paper catalog
1. The proliferation of 5G enabling technology opens up a new wave of business model changes
(1) The business model is an operating model that creates, delivers and obtains value
(2) 4G business model innovation changes the pattern of the mobile Internet industry
(3) The multi-faceted changes brought about by 5G are expected to reshape the business ecosystem
2. Facing the industry application market, 5G business model changes are beginning to take shape
(1) Two innovative lines of 5G business models in the industry application market
(2) Business model innovation of 5G network providers
(3) Business model innovation of edge computing platform providers
(4) Business model innovation of equipment suppliers
(5) Business model innovation of industry solution integrators
(6) Business model innovation for new product and new business developers
(7) Business model innovation of industrial ecological integrators
(8) 5G industry application market business model innovation will enter a new stage
3. Facing the mass consumer market, 5G business model innovation is slowly launched
(1) 5G network creates new space for traffic value
(2) 5G provides new possibilities for terminal transformation and content innovation
4. Improve the industrial ecosystem and accelerate the innovation and transformation of 5G business models
(1) Make up for shortcomings in the technology industry and build a foundation for business model innovation
(2) Build new corporate capabilities and improve the level of business model innovation
(3) Promote the coordination of all parties in the industry to reduce the cost of business model innovation
Annex 1: Introduction to the business model canvas model
1. The Nine Elements of Business Model Canvas
2. Wei Zhu's six-element business model
Appendix 2: Innovative Practices of Foreign 5G Business Models
1. Innovative practice of 5G business model for the mass consumer market
(1) Business model innovation based on network services
(2) Business model innovation based on content operation
2. Innovative practice of 5G business model for industry application market
(1) Business model innovation based on network resource services
(2) Business model innovation based on industry solutions
(3) Business model innovation based on new products
0 Comments