Realme founder and CEO Li Bingzhong said that the company will enter the European high-end mobile phone market with its highest-priced model next month to expand its product line beyond the budget series and make it more affordable. Global smartphone sales have increased by 50% this year.
Li Bingzhong said that RealMe plans to sell high-end GT 2 Pro mobile phones from Europe and priced them at $ 700-800 in February. That's roughly double its current suggested price of 349 euros ($395) for the GT Master Edition sold through Amazon, and on par with other high-end phones from market leaders Apple and Samsung, the report said.
The European smartphone market generated $80.65 billion in revenue in January-November 2021, with premium phones accounting for $55.56 billion, according to research firm Counterpoint Research.
"Almost all growth in Europe is driven by high-end products, mainly due to the high-end models of Apple and Samsung," said the Advance Analyst Yang Wang, "said.
As Europe's top-selling manufacturer last quarter, Apple's iPhone 13 starts at about $850, according to Counterpoint. Secondly, Samsung and Xiaomi, mobile phone prices are around $ 900 and $ 700. In addition, the consulting company IDC data shows that from the first quarter of 2021 to the third quarter, the European market is quite equivalent to the United States in the revenue of smartphones, but behind the Chinese market.
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