IDC released a report that in 2021 China's Bluetooth headset market shipments will be about 120 million units, a year-on-year increase of 21.1%. Among them, the shipment of true wireless headphones in 2021 will be about 80.92 million units, a year-on-year increase of 28.0%. The report pointed out that it is expected that in 2022 China's Bluetooth headset market shipments will be about 130 million units, a year-on-year increase of 13.1%. Among them, true wireless headset shipments are expected to be 94.56 million units, a year-on-year increase of 16.9%.
In terms of Bluetooth headset product form, handle-type in-ear headphones will lead the true wireless headset market in 2021, achieving a year-on-year increase of 59%; bean-type headset shipments will increase by 34% year-on-year. In terms of sales channels, the Bluetooth headset market is dominated by online channel sales, and online channel shipments will account for 69% in 2021. In addition, the proportion of offline channels in 2021 will increase by 4 percentage points year on year.
IDC said that from the perspective of the price segment trend, the market within 200 yuan has an obvious trend of minor upgrades. In 2021, the proportion of products with less than RMB 100 will decrease, while the proportion of products with RMB 100-200 will increase significantly. In 2022, there will be significant room for growth in product shipments of 100-200 yuan and 200-400 yuan.
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