Apple's iPhone 13 Pro / Max will increase production by 10 million units

Due to strong sales of the iPhone 13 series, Apple increased the production plan of the iPhone 13 Pro series in the second quarter by 10 million units compared to the original target. According to industry sources, Apple has increased the planned production of the 13 Pro in the second quarter from the original 1 million to more than 7 million, and the planned production of the 13 Pro Max has increased from the original 3 million to about 6 million. The two models combined Production increased by about 10 million units.

Apple has significantly increased its production plan for its Pro series in the off-season, which is speculated by the industry due to the strong sales of the iPhone 13 series, which has also been interpreted as a relatively insufficient supply of Pro and Pro Max compared to other models. 

Investment bank Morgan Stanley estimated in a recent investment note that "demand for the iPhone 13 in the first quarter exceeded expectations," adding that "global shipments of the iPhone 13 series grew by 10 percent." JPMorgan Chase said, “Despite various supply and demand issues, the four iPhone 13 series in the United States are in stock, but the Pro and Pro Max are slightly less than the other models.”

It was reported last month that the just-released low-end iPhone SE 5G decided to cut production by 20% in the second quarter, or about 2 to 3 million units. JPMorgan cited a mobile carrier as saying that "demand for the iPhone SE 5G is lower than expected" and that "demand is likely to be less than the iPhone SE released in 2020."

Apple shipped 57 million iPhones in the first quarter, unchanged from a year earlier, but expects 48-51 million in the second quarter. This is an increase of 5 million units from 46 million units in the second quarter of last year.

Apple has significantly increased its production plan for its Pro series in the off-season, which is speculated by the industry due to the strong sales of the iPhone 13 series, which has also been interpreted as a relatively insufficient supply of Pro and Pro Max compared to other models.

Investment bank Morgan Stanley estimated in a recent investment note that "demand for the iPhone 13 in the first quarter exceeded expectations," adding that "global shipments of the iPhone 13 series grew by 10 percent." JPMorgan Chase said, “Despite various supply and demand issues, the four iPhone 13 series in the United States are in stock, but the Pro and Pro Max are slightly less than the other models.”

It was reported last month that the just-released low-end iPhone SE 5G decided to cut production by 20% in the second quarter, or about 2 to 3 million units. JPMorgan cited a mobile carrier as saying that "demand for the iPhone SE 5G is lower than expected" and that "demand is likely to be less than the iPhone SE released in 2020."

Apple shipped 57 million iPhones in the first quarter, unchanged from a year earlier, but expects 48-51 million in the second quarter. This is an increase of 5 million units from 46 million units in the second quarter of last year.

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