Apple announced the expansion of the Today at Apple creative camp to provide more opportunities for young creative talents. Many Apple Store retail stores around the world will hold new creative camp courses for local communities.
Apple has announced plans to expand the Today at Apple workshop to reach more young creatives from underappreciated groups around the world. The expanded program will provide career guidance, training, and resources around a range of artistic topics, with courses now covering app design, podcasting, spatial audio production, filmmaking, and more. This year, Camps will launch in seven new cities, including Nashville, Miami, Berlin, Milan, Chinese Taipei, Tokyo and Sydney. Meanwhile, the Camps will be held for the second year in a row in Chicago, Washington, D.C., New York, London, Paris, Bangkok and Beijing.
The Imagination Camp aims to support high-quality creative education for young people with educational barriers, connecting participants with mentors from Apple and more than 30 non-profit community partners. These mentors are proficient in a variety of creative arts, including books and narrative, app design, radio and podcasting, photography, film and television, and more. Participants will receive education, training and feedback on their projects. In addition to developing participants' creative skills, mentors will encourage them to think about how they can use their talents to drive change within the community.
Apple Stores in multiple cities will also host Today at Apple workshops for the public. Led by well-known artists and Apple Creative Pro trainers who mentor young participants in the camp, these classes are free and open to the public, who can sign up at apple.com/cn/today.
Last year, more than 400 young people participated in the idea camp program. The books, videos and music they create have won plaudits from their communities and been featured on Apple TV, Apple Books and Apple Music.
This year's projects include:
App Design (New York)
The New York Ideas Camp will provide women and non-binary people with mentoring, insight and resources to help these creative minds create apps and drive social change.
Books and Narratives (Miami, Washington)
Young creatives in Washington will hone their creative writing and visual storytelling skills, creating their own picture books, audiobooks and storyboards. In Miami, Apple partnered with local community partner O, Miami on a project to help up-and-coming BIPOC+ (Black, Indigenous and People of Color) artists explore narrative techniques by creating miniature audiobooks.
Music, Radio & Podcasting (Berlin, Nashville, Chicago, Paris)
In Berlin, young aspiring musicians will learn radio production skills and explore the topic of belonging with mentors supported by Refuge Worldwide and the Open Music Lab. In Nashville, Apple, in partnership with the National Museum of African American Music, will take participants into the Apple Music studio to learn about spatial audio recording. In Paris, participants will learn creative storytelling, audio engineering and recording skills through new courses on podcasting topics. In Chicago, young creatives from the city's southwest will experience broadcast production and audio/video experimentation, exploring their own stories and narrative skills around themes of belonging and identity.
Art and Design (Chinese Taipei, Milan)
Camps in Chinese Taipei and Milan will bridge the gap between mentors and aspiring design young people, helping them explore themes of identity by designing, creating, and promoting content that represents themselves and their communities . In Milan, participants will have the opportunity to explore diverse fashion, art and design and create inclusive media content through a project led by Afro Fashion; the project in Chinese Taipei will create a safe space for young people to explore gender and gender through creative activities. identity theme. These projects will guide participants through production, provide them with guidance and inspiration, and provide access to design industry resources and insights.
Photography, Film and Television (London, Sydney, Beijing, Tokyo, Bangkok)
Participants in London and Sydney will learn filmmaking, directing and editing skills by creating short documentaries, gaining feedback and insights from renowned artists, exploring themes of identity, culture and representation. In Beijing and Tokyo, participants will receive professional guidance to explore in-depth how to tell their own stories through photography and videography. In Bangkok, Apple partnered with local organization Saturday School Foundation for the second year in a row to provide young creatives the opportunity to explore a range of courses led by a team of Apple Creative Pro trainers. The six-week program will focus on photography and music creation.
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