Apple will hold its first company-wide retail meeting in three years this weekend

Apple has announced that it will hold a "Far Out" special event at 1:00 am Beijing time on September 8. This time, the online conference is still used, and it is expected to bring new products such as the iPhone 14 / Pro series, Apple Watch Series 8, and the official version of iOS 16.

Apple will hold a rare company-wide retail conference this weekend, its first in three years since the global pandemic crisis began, according to people familiar with the matter. It's less than two weeks before Apple's "Far Out" event for the iPhone 14/Pro and Apple Watch Series 8.

The meetings, scheduled to take place at Apple Stores across the U.S., are the first of their kind since the 2019 global crisis. Apple originally planned to hold a company-wide conference in spring 2020, which usually happens once or twice a year before the busy release season, but was canceled due to retail store closures and coronavirus lockdowns. Over the past few years, Apple has unveiled a company-wide retail strategy and "pump-up" team discussions aimed at getting employees ready for new product launches.

This year's meeting, however, comes at a time when Apple's internal tensions have targeted unionization, a factor that has not been present in the past few years. Apple has been stepping up its union-related talking points over the past few weeks, according to MacRumors. Last week, Apple Store leaders across the U.S. delivered some remarks to coordinate efforts to ease employee concerns.

Apple is preparing to launch several new products in the coming weeks, including the iPhone 14 and iPhone 14 Pro series, and the Apple Watch Series 8. Apple Store employees across the U.S. are tasked with preparing new merchandise materials over the next few weeks, often ahead of major new product releases. Bloomberg’s Mark Gurman reports that the new iPhone 14 series will be available for pre-orders on Friday, September 9, and will go on sale on Friday, September 16. 

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