LeTV's classic trademark Le and LeTV's mobile phone LeMobile will be auctioned

The Beijing No. 1 Intermediate People's Court will auction 908 trademarks under the name of LeTV Holdings (Beijing) Co., Ltd. on October 10, 2022. The starting price is about 837,900 yuan. The related case number For (2022) Jing 01 Zhihui No. 209. The 908 trademarks in this auction include a number of classic "Le" trademarks of LeTV, LeTV mobile phone "LeMobile", LeTV super TV "UMax120", etc. The international classification includes advertising sales, office supplies, financial property management, etc.

LeEco Holdings (Beijing) Co., Ltd. was established in 2011. The legal representative is Wu Meng, the registered capital is 1 billion yuan, and Jia Yueting holds 92.07% of the shares as the actual controller. At present, the total amount of execution of the enterprise is about 2.297 billion yuan, and the total amount of execution for dishonesty is about 955 million yuan.

On September 20, all LeEco staff received an internal letter saying "letting farewell to the old and welcoming the new and moving forward with optimism", indicating that they would open a new chapter in a new place. In the letter, LeTV teased, "Now that the new owner takes over the building, we are just righting ourselves, we don't rely on rent!" LeTV video also said that it will move to a new home.

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