The domestic smartphone market sales in July fell by 17.7% year-on-year

The latest data from CINNO Research showed that the sales of smartphones in the Chinese mainland market in July were about 22.1 million units, down 4.8% month-on-month and 17.7% year-on-year, setting the worst July single month since 2015.

The report pointed out that due to the continued downturn in the consumer market in July, the domestic smartphone market, except for Apple, and all mainstream domestic Android brands showed negative year-on-year growth. Among them, Vivo and OPPO fell by 34.7% and 33.3% year-on-year respectively, and Honor and Xiaomi fell by 12.1% year-on-year respectively. and 17.5%.

In terms of sales month-on-month, OPPO’s smartphone sales in July increased by 4.1% month-on-month, returning to first place in China; Honor ranked second in sales, down 0.4% month-on-month; Vivo ranked third, up 6.8% month-on-month; Xiaomi and Apple They ranked fourth and fifth respectively, with sales down 21.8% and 19.6% month-on-month respectively, mainly because Xiaomi and Apple benefited from the 618 price reduction promotion, which led to a higher sales base in June.

CINNO Research said that Apple, with its brand advantages, expects the iPhone 14 series to continue the momentum of the iPhone 13 series , becoming the only bright spot in the overall sluggish mobile phone market.

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