Apple's highly-anticipated mixed reality headset (MR) has reportedly sparked skepticism among employees, who question its viability in the market. The device, which combines augmented reality and virtual reality, has been in development for several years and is set to be launched in June. However, according to eight current and former Apple employees, the headset lacks clear goals and is too expensive for the average consumer.
Mixed reactions from Apple employees
Despite Apple's history of successful product launches, some employees have expressed doubts about the MR headset. Reports suggest that some employees have left the project due to concerns about its potential, while others were fired due to slow progress on key functions, such as Siri. Even some Apple executives have expressed skepticism about the device's prospects.
Compared to previous products like the iPod and iPhone, the MR headset does not address any specific pain points for users. Furthermore, its $3,000 price tag may be too steep for many consumers. As a result, some employees speculate that Apple may delay the headset's launch again, even though production has already begun.
Features of the MR headset
Despite the concerns, the MR headset promises to offer a unique experience for users. It features a carbon fiber frame, a waist-worn battery, external cameras, two 4K displays, prescription lenses for glasses wearers, and a "reality modifier" that can adjust the real-time video transmission of the surrounding environment. The device will also feature custom HDTV content from Hollywood filmmakers like Jon Favreau.
Apple plans to position the device's main application as "copresence," which allows users to communicate with virtual avatars through video conferencing. Additionally, the MR headset provides tools for artists, designers, and engineers to draw and edit images in three-dimensional space. There are also apps that allow users to edit virtual reality videos with hand gestures.
Potential markets for the MR headset
While some employees question the device's viability in the consumer market, others believe that it may appeal more to businesses and design firms. The MR headset's ability to provide a unique, three-dimensional workspace for designers and engineers could be particularly useful. Furthermore, the headset's ability to offer a fully immersive experience for video conferencing could prove useful for businesses with remote teams.
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