China: Xiaomi Redmi K60 Mobile Phone 12GB+256GB Gets a Price Cut of 300 Yuan

 The Xiaomi Redmi K60 mobile phone has received a price cut of 300 yuan for its 256GB version. The sale is available on Xiaomi Mall, Jingdong Mall, and other Redmi K60 mobile phone parts, and the event will last from March 3 to March 8. The 12GB+256GB version will be priced at 2699 yuan, while the 8GB+256GB version will be priced at 2599 yuan. This limited-time discount is sure to attract the attention of budget-conscious smartphone buyers.

Specifications of Xiaomi Redmi K60 Mobile Phone

The Xiaomi Redmi K60 mobile phone is equipped with Qualcomm Snapdragon 8+ Gen 1 mobile platform, which is supplemented by LPDDR5 memory and UFS 3.1 flash memory. It has a 6.67-inch 3200×1440 CSOT C6 OLED flexible straight screen, diamond-like arrangement, 120Hz refresh rate, 480Hz touch sampling rate, 12bit color depth, DeltaE ≈ 0.3, JNCD ≈ 0.25, and supports 16000-level dimming. Additionally, it has front and rear dual light perception, peak brightness 1400nit, and supports 1920Hz high-frequency PWM dimming.

In terms of imaging, the machine features a 16MP OmniVision OV16A1Q on the front, while the rear has a 64MP main camera (OV64B40, OIS) + 8MP ultra-wide-angle (OV08D10) + 2MP macro (OV02B10) triple camera. The machine also comes with built-in 7 kinds of film effect cameras.

The Redmi K60 mobile phone has a built-in 5500mAh battery that supports 67W fast charging, which enables a 100% charge in just 50 minutes. Moreover, the 30W wireless fast charging is an added advantage. The glass version of the phone is 8.59mm thick and weighs 204g, while the plain leather version is 8.79mm thick and weighs 199g. The phone supports NFC, infrared remote control, Bluetooth 5.3, X-axis linear motor, stereo dual speakers, and has dual Hi-Res certification.

Analysis of the Price Cut

The Xiaomi Redmi K60 mobile phone was officially announced in February this year, and the 512GB version of the phone received a price cut of 300 yuan, starting at 2999 yuan. The current price cut of the 256GB version is an attempt to attract more buyers and maintain sales momentum. The smartphone market in China is highly competitive, and Xiaomi is one of the leading brands in this space. Therefore, reducing the price of the Redmi K60 mobile phone is a smart strategy to attract more buyers.

The limited-time discount is a clever marketing strategy to create a sense of urgency among potential buyers. The timing of the sale is also noteworthy since it coincides with the International Women's Day, which is celebrated on March 8. Xiaomi may be hoping to capitalize on this occasion to attract more female buyers, who are an essential demographic for smartphone brands.

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