The smartphone industry is undergoing a significant shift, with hardware competition becoming less relevant as AI skills take center stage. According to Counterpoint Research, generative AI smartphones will make up 19% of global shipments in 2024, and by 2028, that number is expected to skyrocket to 54% with 730 million units shipped.
Leaders in the GenAI Smartphone Market
Samsung and Apple are poised to dominate the GenAI smartphone market in 2024, accounting for over 75% of global shipments. Their strong brand presence and high-end market dominance will drive consumer interest, particularly in regions with higher disposable income.
We're already seeing AI-powered features in smartphones, including:
- Enhanced Imaging Capabilities
- Translation Capabilities
- Improved App Experiences
- Content Recommendations
- Personalized Content Creation
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