Apple leads global Tablet market in 2020

Apple shipped 57.6 million iPads in 2020, garnering top spot with 30.6 per cent tablet market share globally, according to a new report. Apple had a great holiday quarter (October-December period) with its tablets shipments up 37 per cent year-on-year, fulfilling consumer, commercial and education demand, according to a report by Strategy Analytics.

Samsung shipped 31.2 million tablets in 2020, securing second spot with 16.6 per cent market share was Amazon was third, as tablet market posted 18 per cent annual increase in 2020, strongest growth in seven years.

Especially for users working within a tight budget, tablets are proving to be credible mobile computing alternatives to notebooks, as mobile computing demand showed double-digit year-on-year growth in 2020.

Several major Android vendors did as well or even better on an annual growth basis as Android tablets have a cost advantage over iPad. Amazon has great value at low cost and typically does very well during the holidays.

Samsung and Lenovo had a very strong quarter of performance as their portfolios are wide-ranging, up-to-date, and innovative for entertainment and productivity needs

The global tablet market grew 28 per cent (year-on-year) in Q4 2020 amid strong holiday demand for entertainment devices and continued work/school-from-home activity.

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