Apple unveils the next generation of Apple TV 4K

Apple today announced the next generation of Apple TV 4K, which delivers a high frame rate of HDR with Dolby Vision and connects customers to their favorite content in the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip that delivers a major boost in graphics performance, video decoding, and audio processing.

Thanks to its all-new design, the Siri Remote makes it easy to watch shows and movies on Apple TV with easy-to-navigate controls.

And together with tvOS, Apple TV 4K works seamlessly with Apple devices and services for transforming living room.

And with the A12 Bionic chip, Apple TV 4K now supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, making 60fps fast-action videos play back smoother and more lifelike than ever before.

And with support for the high frame rate in AirPlay, videos captured on iPhone 12 Pro can be viewed at 60 frames per second with the new Apple TV 4K.

Through an innovative color balance process, Apple TV works with iPhone and advanced sensors to improve TV picture quality.

The device uses the iPhone's light sensor to compare the color balance to industry standards used by cinematographers around the world.

Using this data, Apple TV automatically customizes its video output to provide more accurate color and enhanced contrast without customers having to adjust their TV settings.

The all-new Siri Remote features an innovative ClickPad controller that provides 5-point navigation for better accuracy and touch-enabled swipe-to-scroll directions.

The outer ring of the clickpad supports an intuitive circular gesture that turns it into a quick control ideal for finding a scene in a movie or show.

Thanks to its one-piece aluminum design, the new Siri Remote fits more comfortably in the user's hand.

The new Siri Remote also has a power button that controls the TV's power and another to mute the volume, making it the only remote control needed while enjoying the TV.

With Siri, customers can easily search for specific shows or movies, control smart home accessories, check sports or weather scores, and more.

Siri now works on Apple TV in Austria, Ireland, and New Zealand, and these countries join the 13 countries and territories that support Siri.

And with AirPods, up to viewers can enjoy the audio without disturbing others.

With Apple TV 4K, Apple Music turns your living room into a concert hall, providing multi-room sound and time-synced lyrics for millions of songs.

The new Apple TV 4K is available at a starting price of $ 179, and customers can order the new device starting Friday, with availability beginning in the second half of May in more than 30 countries and regions, including the United States.

Apple TV HD is available with the new Siri Remote for $ 149, and the new Siri Remote is available separately for $ 59 and is compatible with the previous generation of Apple TV 4K and Apple TV HD.

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