Huawei launched its first laptop under the name HUAWEI MateBook five years ago, and then Richard Yu, Director, and CEO of Huawei Consumer Business Group, stated that Huawei's goal is to lead the laptop market, and this is already achieved.
In just five years, Huawei's innovative products in the laptop market have enabled it to become the most popular brand in the notebook market in the Chinese market, and to obtain the second largest market share of sales with a rate of 16.9%, in addition to its leadership in the 2021 User Recommendation Index in The laptop category has more results than the Apple notebooks. As indicated by the GFK Research Foundation, Huawei laptops managed to achieve a cumulative growth rate of 300%.
With these impressive numbers, we cannot help but wonder. How has Huawei managed to achieve this success despite being a new brand in the laptop market compared to other brands? Can Huawei achieve this innovation in the Egyptian market after announcing the recent launch of the HUAWEI MateBook series?
To answer this, we must consider what Huawei is doing in the laptop market to distinguish it from its competitors from the largest global brands, so we have to evaluate three things:
First: the user experience
Since entering the laptop market, Huawei has stressed its seriousness in expanding the production of portable computers, so Huawei has been inspired by its experience in the mobile phone market to repeat the success that it was able to in this field. Therefore, Huawei focused on several aspects on which the user's purchase decision depends, namely computer design, innovative technology, and the integrated smart experience.
We can see this approach represented in the first laptop launched by Huawei, where the HUAWEI MateBook came in a luxurious design with a high-quality touch screen, in addition to fast charging technology, a distinct camera, and fingerprint access technology.
We can see the great similarity between this laptop and the successful Huawei smartphones around the world, which was the reason for the success of the HUAWEI MateBook as the first laptop of Huawei.
Since then, Huawei has continued its plans to develop pioneering devices that suit the needs of users, with the addition of many technological innovations. To the body 90%, which supports multi-touch with support for gestures, such as Fingers Gesture Screenshot, which allows users to quickly take a screenshot by swiping down the screen with three fingers, as is the case on a smartphone.
Huawei has also developed the integration capabilities of its devices, by developing the Huawei Share feature that turns a smartphone and laptop into one high-performance device, enabling the feature to drag and transfer files. This is in addition to the "Multi-terminal collaboration" technology for using the smartphone screen on the computer screen to easily control the two devices.
Given all these factors, we can see why users prefer Huawei devices, as it is interested in meeting users' needs by developing integration between equipment and systems in their laptops while providing innovative technological solutions and capabilities.
Second: Industry quality
The user experience and opinion in the latest technology and new innovations depends mainly on its quality at work, which is what Huawei is genuinely aware of from its experience as a pioneer in the mobile phone market. Therefore, Huawei aimed to exceed all production standards and to provide different and more quality products than its competitors in the laptop market.
Unlike the plastic design commonly used in laptops due to its lightweight, ease of production, and lower cost, Huawei adopted a modern metal design for the MateBook in a luxurious and thin body, which gives a distinct and elegant character to users. This design is also distinguished by its ability to distribute heat and harden aluminum.
And Huawei changed the method of manufacturing laptops from the assembly system similar to desktop computers to the stacking technology used in smartphones. This change has contributed to ensuring that the devices are produced with high quality to present the designs to the users with the best possible quality, due to the mechanization of the production process by 80%, which reduces the percentage of errors during production.
Huawei is also strongly testing the performance and quality of its devices to ensure superior performance for all users, as the MateBook 960 devices guarantee hours of high heat, humidity and hard work, bear connections up to 10,000 times, hold the keyboard up to 5 million times, and hold the fingerprint button up to 320, 000 times, and others.
Third: the future of laptops
During the HUAWEI Mate 40 launch event, Huawei announced its focus on developing the smart user experience around 5 basic scenarios, one of which revolves around the smart office experience that places laptops as its center. It can be said that Huawei’s development of its laptops from the prevailing classification as a mere office tool revealed its capabilities as one of the central points of use in the framework to achieve this scenario.
Just as we consider the smartphone to be the center of smart personal and home life, Huawei is continuously developing office and working life by developing its laptops.
Therefore, we can see the influence of Huawei in changing the opinions of users and attracting them. In addition to the strength of Huawei devices in specifications, users are now interested in their ability to perform daily tasks and keep pace with advanced technology in a sustainable way. With these achievements in mind, we can only wait for the next step from Huawei in the field of laptops.
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