A new competitor in the smartphone market arrives in Mexico

The Vivo company will seek a place in the competitive smartphone market. The cell phone market has not stopped moving. Big brands that were once in the preference of consumers failed to stay when smartphones arrived. And today companies have to do their best to convince users to choose them. In this sense, Chinese manufacturers have been gaining ground around the world with models with good performance at lower prices compared to others. And now one more has arrived in Mexico, it is about living. 

The company announced its arrival in our country through a statement in which it explained that they are dedicated to developing user-focused technology and have 26 years of experience in the manufacture of smartphones. He added that today it has 400 million active users in 40 countries and regions, in addition to ten research and development centers and five production plants around the world.

"Vivo has always been part of the evolution and standardization of telecommunications technology, which is why it is committed to the development of cutting-edge consumer technologies, including 5G, Artificial Intelligence (AI), industrial design, photography, and other emerging fields, "they stated. 

Regarding the models they plan to launch in our country, they pointed out that it will be the same value proposition that has already been proven by their clients in China, India, and Southeast Asia, in addition to allowing them to make their way in Europe and Latin America.

“Mexico is of great relevance to Vivo, due to its growth and increase in the number of smartphone users. We want the Mexican market to know our technology, our philosophy and live the complete experience of the brand ”, said Diego Altúzar, VP & Country Manager of Vivo México. 

The company added that Mexico is a very special country, due to its people, regional relevance, and the growth opportunity it represents, which is why they will seek to reach more users and position themselves in the region as one of the most important technology brands. in the industry. "With several successes in other countries in Europe and Latin America, Vivo seeks to reaffirm its position as an innovative and leading brand by arriving in this great country."

The offer

Although the statement explains that it will be until July 15 when the brand presents its offer of devices in our country, on its website you can already find information about your Y11 s device.

Among the features of this smartphone is a battery of 5,000 mAh (milliamp), a screen of 6.51 inches with a resolution HD +, and a fingerprint located on the side of the device, but can also unlock face recognition. 

The model will be available in Mystery Black and Nebula Blue. Has a processor Snapdragon 460 and a system called Multi-Turbo to avoid delay in the image. It has 3GB of RAM and 32GB of storage. It also comes with reverse charging technology to be able to provide power to other devices. 

Finally, it has a dual-camera whose main lens is 13 megapixels (MP) while the other is 2MP to make the bokeh effect. Its front camera is from and offers beauty filters. 

UEFA EURO 2020 sponsor

The company also announced that, as part of the global development of the brand, in the 16th edition of UEFA EURO 2020 they will be the official sponsor of smartphones, creating experiences throughout the tournament with the intention of connecting all fans of the sport. football.

“Live we strongly believe that sport breaks down barriers and builds connections. We have the experience of having been sponsors of sporting events of international statures, such as the FIFA World Cup, with which we will have an alliance until 2023, among others that have taken place in recent years ”, added Diego Altúzar.

Thus, as an official partner of UEFA EURO 2020, Vivo will be the first presenting partner at the opening and closing ceremonies in the history of EURO to be held in Rome and London respectively, the first exclusive presenting partner of DJ performances before the game and capturing exclusive content as players are called to the field during the warm-up experience. vivo will also be present at UEFA EURO 2024.

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