Samsung tops global smartphone sales

A report issued by market research company Gartner revealed today, Monday, that Samsung's wide range of phones worked for it in the first quarter of the year. The world's three largest smartphone vendors retained their positions in the first quarter of 2021. The Korean company captured more than 20 percent of the smartphone market, with more than 76.5 million phones sold. This number matches the figure reported by research firm Canalys in April. Gartner credits Samsung's cheaper phones and flagship 5G phones for fueling its growth. The launch of mid-priced smartphones, such as those under $150, boosted Samsung unit sales globally. The early shipment of its flagship 5G smartphones led to the growth of Samsung smartphone sales.

Apple returned to second place in the first quarter of 2021. After it occupied first place in the fourth quarter of 2020. And the launch of the first iPhone supporting 5G networks led to continued demand in 2021. Apple captured 15.5 percent of the market. Phone sales amounted to more than 58.5 million. Chinese phone manufacturers Xiaomi, OPPO, and Vivo occupied places in the top five, with sales of 48.9 million, 38.7 million, and 38.3 million, respectively.

Xiaomi, Oppo, and Vivo have seen a growing demand for 5G smartphones. It took advantage of opportunities due to weak sales of Huawei and LG globally in the quarter. 

Samsung tops

5G continues to be the main driver of Apple's growth in 2021, Gartner said. Hardware upgrades drive demand for Apple's flagship phone throughout the year. Overall, global smartphone sales grew by 26 percent in the first quarter of 2021 after the sharp decline in 2020. And by 22 percent year-on-year. Improvement in consumer perception, continuous learning, and working from home, along with pent-up demand from 2020 drove up smartphone sales in the first quarter.

Consumers are beginning to spend on discretionary items as the pandemic situation improves in many parts of the world and markets open up. However, it cannot be ignored that the basis of comparison is also lower in 2020 than it was in 2019. This explains the double-digit growth. All of the top five smartphone vendors recorded strong year-over-year growth in 2020. This indicates that the phone market is uniting around the top five vendors.

The global chip shortage has not yet affected the smartphone industry as the balance of supply and demand has been met. However, this may change in the coming quarters. It may increase the average selling price of smartphones globally.

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