Sony Thai Company Limited launches 3 new BRAVIA XR (BRAVIA XR) products, led by the BRAVIA XR 8K LED TV Master Series Model Z9J and BRAVIA XR OLED TV Master Series Model A90J, including the BRAVIA XR OLED TV Model A80J.
All models are powered by a powerful new processor, the Cognitive Processor XR™, packed with state-of-the-art audio-visual technology. Including complete entertainment functions and meticulous and simple design, minimalist style. ready to provide a complete and enjoyable viewing experience
In this regard, Sony Thai is open to interested parties to order the new BRAVIA XR 3 and receive a special gift. From 28 June to 11 July 2021
Highlights of the BRAVIA XR Line-up
Experience the new entertainment experience from Google TV, bringing together movies and live shows into the app, while subscribing and organizing content to find what you want. Easy to watch It comes with personal recommendations and recordings. and movies in playlists for quick and easy tracking and viewing. Users can also add their favorites to their mobile phones or laptops with Google Search.
Connector with HDMI 2.1 and e-ARC can be displayed in 4K resolution and can support up to 120fps frame rate to a higher rate. Perfect for next-gen games like PlayStation®5. very well
In addition to the best picture quality with the new Cognitive Processor XR™ image processing chip, it also sounds astonishing. Sound-from-Picture Reality™, which adjusts the sound position to match the image on the screen. To provide a unique experience for users as well
Support for Hand Free Voice Control, the voice control system built into Sony's Google TV, allows users to operate without a remote control. You can use your voice as a command to find entertainment. as well as control the TV and smart home immediately Just say “ OK Google, turn on the TV” or “ OK Google, I want to watch…” etc.
With the Google Assistant built into your TV, you can easily cast and control YouTube videos with your Google Nest speaker, or you can easily change channels and choose volume with your Google Assistant-enabled device.
Netflix Calibrated Mode delivers studio-quality content to watch.
Sony's new BRAVIA TV products include:
BRAVIA XR 8K LED TV Master Series Model Z9J
It is the ultimate XR LED TV Master Series, the latest flagship from Sony. That will allow users to enjoy the latest processor, the Cognitive Processor XR™, designed to understand human vision and hearing. ready to provide a new viewing experience and attract the audience to immerse themselves in the content that is conveyed with taste Combines the precision of Full-Array LED technology and XR Contrast Booster 15, which is a lamp panel located behind the screen. That will increase the brightness level on the TV screen more. and control the black level of the picture to be darker than normal LED TV viewing by bringing depth and
Details come out for the most realistic images with deep blacks and maximum brightness. as well as XR TRILUMINOS PRO™ technology that will amaze audiences with richer and more complete shades. This results in impressive and natural image quality. It also features XR 8K Upscaling technology, upscaling 2K signals closer to true 8K quality for amazingly detailed and realistic images.
while XR Motion Clarity™ also provides intelligent motion processing for fast-paced sports. To avoid blurring or blurring in movies packed with fast-moving scenes, too. including X-Wide Angle technology that will allow users to enjoy outstanding image contrast. as well as providing bright and realistic colors in every angle, regardless of where the user is in which can maintain beautiful colors and brightness
The BRAVIA XR Master Series Z9J also supports Acoustic Multi-Audio for cinematic surround sound and precise sound positioning. This will make the picture and sound match perfectly. It also lets you watch the new entertainment experience from Google TV by bringing together movies and live shows into the app while subscribing and organizing content to make your content more enjoyable. Easily find what you want to watch.
It also supports connection to AirPlay 2 and HomeKit from Apple to connect through various devices in the house by integrating with the Google Assistant built into the TV as well. That's not enough, it also supports Hand Free Voice Control that works with Google Assistant to deliver a smarter viewing experience, and X-Anti Reflection reduces echo and provides a noise-free viewing experience. effectively with support for HDMI 2.1 and e-ARC connectors
which can be displayed in 4K at 120fps, can support higher resolutions and frame rates as well while also supporting Dolby Vision streaming and immersive sound through Dolby Atmos , it delivers exceptionally vivid picture quality and incredible moving sound. Combined with Ambient Optimization technology that automatically optimizes picture and sound quality in any environment of the viewer.
With the minimalist, minimalist design of the BRAVIA XR Master Series, the Z9J wraps the screen in a single pane of glass to look naturally elegant. It will also help you focus on the image without any distraction.
At the same time, it also comes with a three-way stand for you to choose from to suit the position and use, such as a narrow placement suitable for small spaces or choosing a placement in the soundbar position. for the optimal alignment of your sound system
It also comes with a Netflix Calibrated mode that delivers the quality of watching various content equal to the studio level ever. The high-performance Calman® Ready software is also used to achieve high-fidelity color adjustments beyond typical picture settings.
BRAVIA XR OLED TV Master Series Model A90J
As Sony's flagship XR OLED TV Master Series, you can enjoy XR OLED Contrast Pro technology that adjusts brightness for bright, bright lights. And shadows in the darkest blacks, including XR Triluminos Pro ™, give the unique display access to a wider color gamut, enabling even the slightest nuances of color to be displayed in its entirety. This makes for vivid hues and realistic textures as well.
It also integrates with the ingenious Cognitive Processor XR™, a revolutionary new AI-powered computing system designed to simulate human vision and hearing.
It also analyzes image enhancement data in the same way that the human eye focuses. while precise control of fast-moving movies is achieved with intelligent motion-processing XR Motion Clarity™ technology. to avoid blur and remains realistic with minimal loss of brightness during high-speed scenes. Including watching a new entertainment experience from Google TV by collecting movies and live shows in the application.
while subscribing and organizing content to make it easy to find what you want to watch. It comes with personal recommendations and recordings. and movies in playlists for quick and easy tracking and viewing. Users can add their favorites to their mobile phones or laptops with Google Search as well. There is also a Netflix Calibrated Mode that offers studio-quality content viewing. High-performance Calman® Ready software is also used to achieve high-fidelity color adjustments in addition to common picture settings.
Additionally, the BRAVIA XR OLED TV Master Series A90J also comes with XR 4K Upscaling technology, upscaling a 2K signal closer to true 4K quality for true-to-life visuals. And it's amazingly detailed. With HDMI 2.1 and e-ARC connectors, which can display 4K at 120fps, can support higher resolutions and frame rates as well. while improved Acoustic Surface Audio+ technology delivers more precise sound positioning and sound reproduction. cinematic surround The picture and sound are in perfect harmony. At the same time, it also supports the immersive sound of Dolby Vision ® and Dolby Atmos ® that transforms entertainment with vivid picture quality into
Extraordinary and incredibly moving sound Combined with Ambient Optimization technology that automatically optimizes picture and sound quality in any environment of the viewer. That's not enough, it also supports Hand Free Voice Control that works with the Google Assistant built into the TV to provide a more enjoyable viewing experience. What's more, a minimalist design with seamless edges hugs the screen in a naturally elegant single pane of glass, allowing you to focus on the image without any distraction. Includes a two-way stand for you to choose from.
BRAVIA XR OLED TV model A80J
It is a premium TV in the XR OLED TV family that delivers the best picture quality with the latest powerful image processing chip, the Cognitive Processor XR™, which works with XR OLED Contrast technology that adjusts the brightness. Superb brightness in bright light and pitch-black shadows, plus XR Triluminos Pro enables a unique display with vivid hues and true-to-life textures, XR Motion Clarity™ for precise motion control. to avoid blur or reduce blur
It also maintains realism with less brightness loss in movies packed with high-speed scenes, while improved Acoustic Surface Audio+ technology delivers more accurate sound positioning.
Including providing cinematic surround sound The picture and sound are in perfect harmony. You can also easily watch a new entertainment experience from Google TV. It also supports AirPlay 2 and HomeKit from Apple, as well as supports connecting through various devices in the house comfortably.
What's more, it comes with XR 4K Upscaling technology, which upscales 2K signals closer to true 4K quality for astonishingly realistic and detailed images. with HDMI 2.1 and e-ARC connectors
It can be displayed in 4K at 120fps, including support for realistic images and sound with Dolby Vision and Dolby Atmos®, combined with Ambient Optimization technology that adjusts picture and sound quality to suit all environments of the audience. automatically
The high-performance Calman® Ready software is also used to achieve high-fidelity color adjustments beyond typical picture settings. It also supports Hand Free Voice Control that works with the Google Assistant to deliver a seamlessly intelligent viewing experience, including Netflix Calibrated Mode that delivers studio-quality content viewing. well
Schedule and details to order the new BRAVIA TV
- BRAVIA XR Master Series, model Z9J, size 85 inches, price 299,990 baht, receive a special gift The latest premium wireless speaker SRS-RA3000 worth 10,990 baht and True Premier League Code all season worth 2,500 baht.
- BRAVIA XR OLED TV Master Series Model A90J, model XR65A90J, size 65 inches, price 114,990 baht and XR55A90J, size 55 inches, price 99,990 baht, with special gifts Wireless Hi-Res Audio Headphones with over-ear models WH-1000XM4 worth 11,990 baht and True Premier League Code all season worth 2,500 baht.
- BRAVIA XR OLED TV Model A80J, size 75 inches, price 157,990 baht, ready to receive a special gift, the latest premium wireless speaker SRS-RA3000 worth 11,990 baht and True Premier League Code all season worth 2,500 baht
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