Apple continues to be the leader in the smartwatch market. Strategy Analytics has published a report on this market for the second quarter of this year.
Sales of smartwatches in the second quarter rose 47% to 18 million units. The leader is still Apple, which increased sales by 46% to 9.5 million units. Thus, the company occupied 52.5% of the market.
Samsung is in second place with 2 million watches sold, sales growth of 54%, and a share of 11%. Garmin closes the top three, selling 1.5 million hours, taking 8.3% of the market, and increasing sales by 25%.
Interestingly, analysts also point out that the most popular smartwatch model on the market is Watch Series 6. That is, the most expensive Apple watch. Recall that a few years ago the most popular among the supported models were the most popular.
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