In retail stores in China, they announced an interesting promotion called "Buy a ZTE smartphone and get Xiaomi." It would seem that such marketing would have to attract a lot of users and almost ruin stores, but the word Xiaomi, in this case, does not correspond to a smartphone brand in any way.
Xiaomi in Chinese means grain or millet, a traditional dish of Chinese cuisine. This is the original meaning of the word. Here are the posters and promises when buying the latest ZTE Axon 30 with a sub-screen camera for $ 340 - food for the stomach, not eye candy in the form of a new Xiaomi smartphone. How many customers such a play on words will attract is a question, but it certainly guarantees interest from the outside.
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