Samsung's AMOLED market share hits historic lows

For a long time, Samsung held more than 90% of the AMOLED screen market, however, according to the latest data, the company's share has now fallen to a historic low.

Over the past few years, smartphones have accelerated the transition from LCD panels to AMOLED panels. Many new smartphones use AMOLED panels. Samsung managed to monopolize this market a couple of years ago, having received an exclusive contract for the supply of OLED panels for the iPhone. At some point, Samsung's share reached 95 and even 98%.

Over the past two years, Chinese companies such as BOE, Visionox, TCL China Star Optoelectronics, and Tianma Microelectronics have also started mass production of AMOLED panels and entered the supply chain of Huawei, Xiaomi, OPPO, Vivo, Realme, iQOO, and others.

Under these conditions, Samsung's share of the AMOLED panel market has plummeted. The latest data indicates that Samsung's AMOLED market share has dropped below 70% for the first time ever at 69.5%. Deliveries amounted to 101 million units, which is 20% less than a quarter earlier.

Another South Korean company shipped 9.2 million panels in the quarter, down 32% from the previous quarter. At the same time, Chinese manufacturers increased their supplies by a total of 36.1%, and their shares in the quarter increased from 15.6 to 24.2%.

Among domestic brands, BOE shipped 14.28 million units this quarter, up 36% from the previous quarter, ranking first in China and second in the world, behind only Samsung. Visionox shipped 9.8 million panels, ranking third in the world and second in China.

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