TV prices have been steadily rising for over a year, driven by a global shortage of LCD panels and chips around the world. However, it is now reported that the trend will reverse in the second half of this year.
According to research firm Omdia, prices for LCD TVs began to decline as early as the third quarter of 2021. This trend is predicted to continue until the end of the year. The fall in panel prices was driven by competition between TV makers and a widening profitability gap between Chinese and South Korean TV makers.
If all goes as analysts predict, companies will stop raising prices on their TVs. At the same time, well-known manufacturers clearly would not like to see a rapid decline in TV prices due to increased competition.
According to IT Home, July was a critical month for the industry. Then the prices for LCD TV panels fell for the first time in the last year, in addition, negotiations were held with manufacturers about future prices.
As of mid-August, only a handful of TV manufacturers have finalized prices for models with panels purchased in July. Most TV manufacturers are reluctant to finalize prices for TVs with screens purchased in July and August until the end of the third quarter of 2021.
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