Xiaomi explained the abandonment of the Mi brand

Xiaomi has commented day before yesterday on its rejection of the Mi brand in the names of new products. The information was posted in an update to the original post posted yesterday on the XDA Developes site.

The company wants users to associate its smartphones and other products with the Xiaomi brand, not the Mi. Therefore, future mobile devices, smart gadgets and accessories will be called simply Xiaomi and have a corresponding model number.

Starting from the third quarter of 2021, the Xiaomi Mi series of products will be renamed to Xiaomi. This change will consolidate our global brand presence and narrow the perception gap between the brand and its products. It may take some time for the change to take effect in all regions.

With the introduction of the new brand identity, two separate product lines will be located under the parent brand. Xiaomi products represent the pinnacle of technology and offer a first-class experience. Redmi products bring great innovation at a more affordable price and target a younger audience. This differentiation is also reflected in our updated logos, where the Xiaomi and Redmi logos are under the parent brand logo.

The product series naming convention - Xiaomi and Redmi - will also apply over time to our ecosystem and IoT products. - Xiaomi

The first such device was the Xiaomi Mix 4 smartphone, in the future Xiaomi 11T, Xiaomi 12 and so on are expected.

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