Xiaomi is the only company to increase sales and overtake Samsung in the Thai smartphone market for the first time

Xiaomi continues to capture the global smartphone market. According to the latest report from research firm Canalys, the Chinese manufacturer took 21% of Thailand's smartphone market in the second quarter and outstripped Samsung for the first time.

Interestingly, Samsung dropped immediately to third place, and the second went empty to the Chinese company Oppo, which took 19% of the local market. Vivo and Realme are ranked fourth and fifth on the list of the most successful smartphone suppliers in Thailand.

Xiaomi managed to take the lead in Thailand as the company's shipments in the second quarter grew 200% over the same period last year. Interestingly, Xiaomi was the only brand to see positive growth in shipments, as Oppo, Samsung, Vivo, and Realme all registered 2%, 15%, 31%, and 28% declines, respectively.

Smartphone shipments for Xiaomi are also growing rapidly in Latin America, Africa, and Western Europe, reaching 300%, 150%, and 50%, respectively. In doing so, the company faces competition from Oppo and Vivo, which are set to launch an extensive campaign to increase their market share.

Globally, Xiaomi became the second-largest smartphone brand in the second quarter, and in June it was able to overtake Samsung and temporarily lead the global market.

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