Sales of Apple Wireless Headphones decreased by 25.8% over the year

The market as a whole grew by 6.4%. Experts from the analytical company Canalys have summed up the results of the second quarter of 2021 in the market of fully wireless headphones (true wireless stereo or TWS). Recall that this is the name of models in which there is no wire not only between the headphones and the source, but also between the left and right headphones.

Analysts note that the market growth in annual terms was the smallest over the past three years. It was 6.4%. In total, 58.3 million devices were shipped for the quarter. If we include not only TWS, but all wireless headphones and headsets, the volume of shipments turns out to be 99.8 million pieces, and the growth in annual terms is 4.7%.

According to Canalys experts, the TWS market has been hit by falling demand for Apple AirPods. During the quarter, they were sold 25.8% less than a year ago. As a result, Apple's share fell from 38.0% to 26.5%.

Xiaomi, which is in second place, has increased shipments by 5.7% over the year. As the market grew more, Xiaomi's share fell from 9.3% to 9.1%.

Samsung is in third place. The South Korean manufacturer increased supplies by 40.5%, which led to an increase in its share from 6.7% to 8.8%.

In fourth place is Skullcandy. It was able to increase supplies by 285.4% over the year, as a result of which its share increased from 1.9% to 7.0%.

The QCY company closes the top five. It reduced shipments by 15.8%, which led to a decrease in the share from 5.4% to 4.2%.

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