The new Meizu Lifeme brand is presented

A few days ago, Meizu announced the return of its mblu brand, which is commonly known as the Blue Charm or Meizu M. Now, it has been announced that the brand is returning under a different name Lifetime.

At the time of the creation of the Blue Charm line, it included smartphones and related accessories. But this time, the company is taking a different approach. According to an official announcement on Weibo, the reborn brand will focus on creating high-quality products for young people. These products will be marketed under the new Lifeme brand.

The Lifeme launch lineup will include

• Bluetooth speaker Lifeme BTS30
• Lifeme BTS10 Bluetooth speaker
• portable battery with hand warmer function
• umbrella
• leather external battery
• Lifeme backpack

In July, the company registered several new accounts on the social network Weibo, which suggests that the company plans to release tablets, watches, TVs and routers under the new brand in the Blue Charm line.