Apple executives: iPod’s success is due to Steve Jobs keeping his promises

According to 9to5 Mac reports, Tony Fadell, known as the "Father of the iPod", recently recalled that the success story of the iPod is not very sure, even after its launch.

Early sales were unsatisfactory. Tony Fadell believed that it would take three generations of products to take off, so he asked Apple co-founder Steve Jobs to make a promise...

According to recent interviews, Tony Fadell tried to start his MP3 player in his startup Fuse Systems. Things did not go smoothly. When Apple invited him to help provide advice, his main motivation was to make enough money to keep the company running.

Seven weeks later, when he was called to introduce his proposal to Steve Jobs, the Apple co-founder was not interested in the file--he wanted to see the model. Tony Fadell followed the advice of Apple marketing guru Stan Ng.

When introducing the model, Fadell followed Stan Ng's guidance, first showing the worst model, then the second, and finally his favorite as the last choice. Jobs caught this immediately.

Steve picked it up and he said, "We are developing this, and you are going to join us to develop it now," I thought at the time, "Wow."

The reason for his hesitation is that Apple is a loss-making company and its Mac sales are declining. There was no reason to think that Apple would be better than Fuse. But Jobs convinced him by making a promise-a promise that was critical to the success of the iPod.

Fadell asked the visionary leader of Apple whether he would go further on the iPod, not just by investing in this first device, but by working on a series of product development. Fadell has gone through enough situations in which a company canceled its first product within 9 months because it did not want to invest in the next product. In Fadell's mind, it takes three generations of hard work to make the snowball roll.

He said: "A lot of people stop in the middle, and I want to make sure we don't do this."

Jobs told Fadell that he would invest marketing funds on the iPod and extract resources from its core Mac business. Although the sales of the original iPod and subsequent versions did not ignite any flames, Jobs persevered.

He said: "He has propped up his own business, and the rest is history."

Fadell said that he kept the old iPod as a time capsule with music from the time.

He said: "This is a window of time for my music library, so you keep it in this state. As soon as you enter, you will feel, 'I'm back to the music of the early 21st century.' It's a bit like a real Great mixing tape."

He also told Bloomberg that he does think that Apple will enter a new product category although he will not predict what it may be but this is not the only way to innovate. There is a lot of room for improving existing products and creating new accessories for them.

He said: "You will see more accessories, such as Air Pods and similar things." Fadell added, "There is also a lot of room to strengthen Apple's existing product line." He said: "Just because you want to see To a new hardware platform or a new thing-this is not the only place where you innovate. You can also innovate in various software and services."

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