Nvidia may have limited the production of GPU Ampere to artificially increase the scarcity

The situation with video cards is not getting better, and in the near future, at least in relation to Nvidia cards, it may become even worse.  The source claims the company intends to cut shipments of the Ampere GPU and possibly even temporarily suspend production. At least in the current quarter, we should expect smaller deliveries of video cards compared to the previous one. Numerous sources indicate that this is planned and intentional, and not related to logistical issues or price disputes for Samsung products.  

The reasons for this behavior of Nvidia may lie in the desire to spoil the announcement of Intel Arc graphics cards, which is scheduled for early 2022. Recall that Nvidia should have an announcement of GeForce RTX Super video cards and simply updated models at about the same time, but now sources say that the upcoming event may be more than just the announcement of updated 3D maps. However, what else this may be is unclear, because it is still very early for the RTX 40 line. In any case, Nvidia wants to strengthen its position against the background of Intel's announcement, and the additional GPU stock may come in handy so that at the beginning of next year, GeForce video cards are simply more affordable in retail. 

The source also believes that Nvidia will thus create an artificial shortage during the fourth quarter and will be able to make money on it. The gist of the idea builds on Nvidia's presumptive understanding that if it continues to produce GPUs at its current pace, prices will collapse by the second quarter of 2022, and the company simply doesn't want that to happen. Nvidia allegedly decided it made sense to stop production soon or to hoard cards, make "enough" money to make a profit this year, and then justify higher prices in this way to make significantly more money next year - with the release of a new generation. 

The $ 2,000 RTX 4090 will sell well, even if it's worse than the $ 2,000 RX 7950 XT. But that $ 2,000 for the RTX 4090 won't be accepted by the market if the RTX 3090's price is lower than the suggested price ($ 1,499) early next year. So Nvidia plans to prevent this from happening.

That being said, there is some good news: AMD may be looking to ramp up GPU production for entry-level and mid-range desktop graphics cards over the coming quarters.  

Post a Comment