Russia: Branded retail chain Mi Store celebrates its 5th anniversary in Russia

Exactly 5 years have passed since the opening of the first Xiaomi store in Russia by Smart Orange in October 2016. A year later, on the street. Tverskoy opened the world's first Xiaomi convenience store, which became the flagship store in Russia.

Especially for the 5th anniversary, Smart Orange is launching a unique promotion for Russian fans of the Xiaomi brand. In all retail stores, you can return up to 100% of the cost of the Xiaomi device purchased in 2016-2018. 100% are refunded for smartphones purchased in 2016, 75% for phones purchased in 2017. This amount can be used to pay up to 50% of the cost of new goods. Details of the above promotion can be found on the website, as well as checked with the sellers.

Smart Orange has opened a total of more than 70 brand stores in all major cities of Russia from Kaliningrad to Vladivostok and the CIS, and also launched the most popular official online store In 2018, Smart Orange was awarded the All-Russian Prize for Consumer Rights and Service Quality in the Retail Services nomination.

Despite the difficult period associated with the pandemic, the company did not fire a single retail employee. Moreover, new stores were opened in Moscow, Reutov, and St. Petersburg.

Since 2016, the Mi Store network in Russia has sold more than 10,000,000 smartphones, the range of Xiaomi products in and Mi Store retail stores has increased significantly.

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