Apple allowing users to repair themselves is unlikely to affect the iPhone’s upgrade cycle

A research report published on Thursday carefully studied the impact of Apple's new self-service repair (Self Service Repair) on the average iPhone upgrade cycle.

Apple this week announced a self-repair program, which allows users to obtain parts and tools to perform common repairs on the iPhone 12 and iPhone 13 , such as replacing the display, battery, and camera. The company plans to expand the scope of support at a later date. To M1 Mac.

For Apple, this is a huge change. For many years, the company has opposed the right to repair movement on the grounds of consumer safety.

The Consumer Intelligence Research Partnership (CIRP) has conducted an in-depth study of the impact of Apple's repair policy reversal, with a focus on the impact that access to parts may have on the sales of the new iPhone. Specifically, the study uses the overall condition of the screen and battery as a predictor of self-repair demand.

Through a survey of 2,000 Apple users in the United States who purchased iPhone, iPad, Mac, or Apple Watch during the 12-month period ending in September, the research company concluded that only a “small percentage” of users Will use self-service repairs to postpone the purchase of a new iPhone.

CIRP partner and co-founder Josh Lowitz said: “Based on consumer descriptions of the condition of their old iPhones that are being retired, it seems that few users will use self-service repair plans to postpone their next iPhone purchase. Although consumers Continue to complain, but it is clear that Apple’s continued efforts to improve display durability and battery quality have paid off. According to consumers’ statements about the condition of their old iPhones, most new iPhone buyers’ phones are OK Continue to use."

About 6% of the respondents said that their iPhone screen was broken and unusable, which required replacement or repair, while 12% said that the display was broken but it was usable. Battery life is a more pressing issue, with 14% of respondents saying that their batteries are so aging that they need to be recharged every few hours.

In addition to relatively long-lasting hardware, CIRP pointed out that iPhone users have many reasons to upgrade. Each iteration of the iPhone will bring improvements in the processor and camera, and recent updates, such as the iPhone 13's internal storage capacity increased to the maximum 1TB.

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