Jingdong Double 11’s cumulative order amount exceeded 349.1 billion yuan

At 0:00 on November 12, JD.com data showed that the cumulative amount of orders placed on 11.11 exceeded 349.1 billion yuan. The sales of 31 brands exceeded 1 billion, and the sales of apples exceeded 10 billion; more than 5 million farmers realized income increase; the turnover of 43,276 merchants increased by more than 200% year-on-year, and the number of new small and medium-sized brands increased by more than 4 times year-on-year; JD Logistics' green supply chain reduced carbon 26,000 tons, 11.35 million times of recycling packaging.

From 0:00 on November 1, 2020, to 23:59 on November 11, 2020, JD’s 11.11 Global Love Season’s cumulative order amount exceeded 271.5 billion yuan.

JD.com said that the number of new small and medium-sized brands on Double 11 increased by more than 4 times year on year. According to JD.com, during 11.11, JD.com has helped small and medium businesses save about 78.5% of basic costs through a series of fee reduction policies such as lower warranty deposits, lower deduction points, and stepped return of basic usage fees. At the same time, JD.com has launched activities such as brand first purchase gifts and brand membership days, and provided subsidies for new users, helping small and medium businesses to increase the conversion rate of new customers by 4 times.

During JD 11.11, the output value of agricultural products exceeded 30 billion yuan, covering more than 5 million farmers; JD’s drugstore for rare diseases increased by more than 120% year on year; JD Logistics’ green supply chain reduced carbon by 26,000 tons and used recycled packaging 11.35 million times.

In the 10 minutes before the climax of 11.11 on JD.com, the peak user visits per second increased by 124% year on year. In the face of the continuous pulsed traffic peak at 8pm, JD Cloud has responded to massive concurrent demands to ensure consumers' shopping experience.

Post a Comment