Qualcomm is seeking to seriously strengthen its PC processors. Last night, it announced plans for the next generation of Arm-based processors, "aim to set performance benchmarks for Windows PCs" , which will be able to compete with Apple's M The series of processors keep pace.
Qualcomm's Chief Technology Officer, Dr. James Thompson, announced plans for the new processor at the company's 2021 investor meeting. The goal is to launch it in 2023 and provide hardware customers with samples within nine months of its launch.
The new processor will be designed by the Nuvia team, which was acquired by Qualcomm for a huge amount of US$1.4 billion earlier this year. It is worth noting, N uvia was founded by three former Apple employees in 2019, before they worked for Apple's A-series processors.
Qualcomm has also made a major commitment: In addition to competing with Apple's first-class M-series processors, Qualcomm is also committed to leading the way in "continuous performance and battery life." In addition, Qualcomm will expand its Adreno GPU, with the goal of providing desktop-level gaming functions for its future PC products.
Qualcomm has tried to enter the PC processor field before. Its products include the Snapdragon 8cx series processors and the cooperation with Microsoft on the SQ1 and SQ2 of the Surface X. However, when Apple launched the M1 series last year, Arm-based processors provided a revolutionary energy consumption ratio, while Qualcomm's PC efforts have not been much brighter so far.
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