JD.com said early this morning that at 8 pm on November 10, JD.com will usher in a climax on 11.11 in 2021. According to the survey, when it comes to the most valuable changes on 11.11 this year, over 60% of netizens prefer to pay the balance and deposit at 8pm.
Within 4 hours from 8 pm on the 10th to 0 am on the 11th, the TOP5 categories of turnover include mobile phones, refrigerators, flat-screen TVs, washing machines, and air conditioners. The TOP5 categories of sales include milk dairy products, paper pumping, shampoo, edible oil, and biscuit cakes.
JD.com said that on 11.11 this year, the purchase of complete sets of home appliances has become the mainstream, and the four-hour transaction volume has increased by more than 6 times year on year. Haier Refrigerator, Casarte Refrigerator, Hisense TV, Huawei Smart Screen, LG, Rongsheng, Haier TV, Vidda, Changhong TV, Mijia, Delong, Mofei, Beiding, Airmate, Pioneer, Martian, and more than 100 brands The 4-hour turnover exceeded the whole day on the 11th of last year. At the same time, trendy home appliances are favored by users. The sales volume of entertainment TV increased by more than 300% year on year, the sales volume of fresh air conditioners increased by 4.5 times year on year, and the 45-minute sales volume of integrated steaming and roasting integrated stoves exceeded the entire day of last year.
In addition, the computer digital transaction volume reached a new high again, of which the transaction volume of the electronic education category increased by 100% year on year, and the transaction value of 4K projectors increased by 120% year on year.
In terms of mobile phones, the sales of high-end flagship mobile phones from Xiaomi, iQOO, OPPO, Honor, Huawei, and Vivo exceeded 4 times in the whole day on the 11th of last year.
In the first 4 hours, JD International's overall turnover increased by 11 times year on year, and nearly 1,000 imported brands increased by more than 100% year on year. The total turnover of JD.com's own brands increased by 122% year on year; the total turnover of Jingdong Manufacturing increased by 156% year on year.
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