The total transaction volume of Tmall Double 11 hit a new high in 2021

Tmall announced that the total transaction rating of Tmall Double 11 in 2021 will be 540.3 billion yuan, a year-on-year increase of 8.45%, a new high. For comparison, Tmall Double 11 turnover was 498.2 billion yuan from 0:00 on November 1st to 0:00 on November 12 last year.

In the first hour of Tmall Double 11 sales, the turnover of more than 2,600 brands exceeded the entire day of the first day of last year; as of 23:00 on November 11, the turnover of 698 small and medium-sized brands had achieved a leap from one million to ten million; The 78 brands with a turnover of tens of millions on Double 11 last year have exceeded the 100 million yuan mark this year.

Among the 290,000 merchants participating in this year's Tmall Double 11, 65% are small and medium businesses, industry belt businesses, and new brands. Among them, 70,000 merchants are participating in Double 11 for the first time.

It is reported that this year Tmall Double 11 has continuously launched new functions, and the threshold for making up orders has changed to 200 minus 30. One-click shopping cart sharing and exclusive venues for silver-haired people have also been launched. This year, Tmall Double 11 maintains the "nunchaku" rhythm and can buy two waves: November 1-3 is the first wave, and November 11 is the second wave.

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