Why did the Xiaomi 12 and Xiaomi 12 Pro rise in price?

This morning we already wrote that Xiaomi 12 and 12 Pro will rise in price, and even quoted the prices of all versions of these smartphones. And now the head of the company Lei Jun (Lei Jun) on his page in Weibo indicated several reasons for the rise in price. So, for example, the motherboard of the new flagships has become smaller, moreover, it uses a sandwich structure. The redesign of the motherboard resulted in a 25% increase in cost.

A very thin vapor chamber has been developed especially for Xiaomi 12 and Xiaomi 12 Pro, and its price is 22% higher than that of a similar cooling element for smartphones of the previous generation. The new products also use a new generation lithium-cobalt-oxide battery, the cost of which is 14% higher. These are just a few of the reasons why the Xiaomi 12 and 12 Pro have risen in value relative to their predecessors. In addition, one cannot discount the shortage of chips in the industry, because of which everything is becoming more expensive not only smartphones.

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