Samsung subsidiary Harman acquires German AR HUD software company Apostera

Harman, a subsidiary of Samsung auto parts, announced today that it has acquired Apostera, a German augmented reality (AR) and mixed reality (MR) head-up display (HUD) software company. Harman said it will apply the startup's software, founded in 2017, to its digital cockpit solution. It is reported that Apostera has provided HUD for the Audi Q4 e-Tron 2021, and Harman is expected to apply Apostera's technology to its digital cockpit (infotainment) products.

Officially, Apostera's mixed reality solution combines augmented reality, machine learning, computer vision, and sensor fusion in a hardware-agnostic software platform. Combined with HARMAN's digital cockpit portfolio, these new software solutions will bridge the gap between the physical and digital worlds, the Samsung subsidiary said.

Harman, an American car company, was acquired by Samsung in 2017. The company's annual operating income of 600 billion won last year was the highest profit since it was acquired by the South Korean tech giant.

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