iPhone 13 sparks 'monster product cycle', biggest since iPhone 6s and iPhone 6s Plus

Market analytics firm Wedbush said there is "stellar" demand in the market for the iPhone 13 series. Analyst Daniel Ives said that while Apple has been slightly impacted by global supply chain shortfalls, the gains Apple has been able to make in parts procurement suggest not only a strong June quarter for the iPhone but also a force for the iPhone 14.

Ives expects the 2022 iPhone SE 5G to sell around 30 million units. The tech giant is increasing market share in the world's largest smartphone market, crediting the iPhone 12 and iPhone 13 with a 3 percentage point increase in market share in China over the past 12 months, according to the analyst.

It also helps Apple that, outside of China, more consumers are shelling out for the iPhone 13 Pro and iPhone 13 Pro Max, pricier variants of the 2021 iPhone lineup, "which is a good sign for the March quarter," Ives said. Ives says Apple is in the middle of a "product monster cycle." The analysis allows us to call the current product cycle the strongest for Apple since 2015, when the iPhone 6s and iPhone 6s Plus were released.

The analyst is confident that the company is preparing for a monstrous growth cycle over the next 12-18 months.

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