IDC today released China's smartphone sales data in the first quarter of 2022. In the first quarter of 2022, the Chinese smartphone market shipped about 74.2 million units, down 14.1% year on year.
IDC said that factors such as the impact of the continuous epidemic rebound on consumer budgets and the small upgrade of new products have led to the continued sluggish market demand, and the more uncertain overseas market prospects have caused many mobile phone manufacturers to adopt more stable and conservative operations. strategy, the market will face huge challenges throughout the year. In the absence of additional positive stimuli, China's smartphone market capacity may fall below the 300 million mark in 2022.
According to manufacturers, the top 5 smartphone sales in China in the first quarter of 2022 are OPPO, Honor, Vivo, Apple, and Xiaomi. Among them, in the case of a year-on-year decline in the overall market, Honor bucked the trend and increased by 291.7%.
IDC said that Honor's high growth was due to the low base of the brand just after its independence in the same period last year, and also due to the good market performance of the main products, the Honor 60 series, and X30 series. The above two series contributed about 60% of Honor's shipments in the first quarter. In addition, the launch of the Honor Magic 4 series has also helped Honor gain a significant increase in the market share of the high-end price segment.
OPPO ranked first in the domestic market in terms of shipments in the first quarter, mainly due to the stable sales performance of its Reno 7 series and A series of new products.
Apple's shipment pace slowed in the first quarter. With the end of the peak season for new products, the proportion of high-end versions such as the iPhone 13 Pro has dropped, and the iPhone 13 has become the absolute main product, accounting for more than 55% of Apple's overall shipments .
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