Dong Mingzhu: Gree has been kidnapped by air conditioners in the past 30 years

At the 2021 annual performance briefing this afternoon, Dong Mingzhu, chairman of Gree Electric, answered questions from investors. Dong Mingzhu tried to downplay the word "air conditioner" at the briefing, and recommended a variety of other products of his own.

Dong Mingzhu said: " Gree has been 'kidnapped' by air conditioners in the past 30 years . In the past, my slogan was 'good air conditioners made by Gree', but now we are talking about 'good electrical appliances made by Gree'. I hope that investors will not keep talking about Gree in the future. For 'air conditioners', we need to talk more about Gree's 'electrical appliances', because we are now a full range of household appliance companies."

Dong Mingzhu said: "Gree is still a competitive enterprise. We have achieved full coverage of the entire consumer electronics category from a single air conditioner. This will be a good growth highlight in the future."

When talking about Gree's live broadcast delivery, Dong Mingzhu admitted that it did not meet expectations, but it had little impact. Doing live broadcasts is to experience the market .

"Live broadcast is not because I want to do this market, but to experience this market. Our merchants should realize that their past methods are no longer good, and it should be said that they have been completely overturned. Our sales may not have met expectations in the past two years, but this Has little effect."

The Gree Electric will achieve an operating income of 187.869 billion yuan in 2021, a year-on-year increase of 11.69%; a net profit attributable to the parent of 23.064 billion yuan, a year-on-year increase of 4.01%.

It is said that Gree has a long-term in-depth layout of the new energy sector. In the context of accelerating the realization of the "dual carbon" goal, in 2021, Gree will further improve the layout of the new energy industry through the acquisition of Gree Titanium, adding lithium-ion batteries, new energy commercial vehicles, and special vehicles. It has built an integrated industrial chain covering lithium battery materials, lithium batteries, modules/packs, core components of new energy vehicles, and downstream new energy vehicles, industrial and commercial energy storage, photovoltaic (storage) air conditioners, and energy Internet systems.

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