China Unicom joins the "legion melee"

The IT circle set off a wave of legion fever. Following Huawei and China Mobile, China Unicom has also established nine major armies recently.

The nine major industry corps, including the equipment manufacturing corps, the smart mining corps, and the smart steel corps, were established by branches of China Unicom in Shanghai, Shanxi, Shandong, and other regions.

As soon as China Unicom's nine major armies were established, they quickly began to promote the layout and actions of their respective fields.

Yesterday, China Unicom Smart Transportation Corps started large-scale recruitment. Last week, the first batch of 86 employees of China Unicom's Smart Legal Corps were hired and trained. This month, China Unicom Smart Medical Corps also brought its self-developed products such as the cloud top cabin digital platform, 5G digital ward, and medical cloud to the 14th China Bio-Industry Conference.

Simply speaking, this so-called legion organization can be understood as a “synthetic army” that China Unicom has entered into certain specific industries and provided overall industrial digital solutions including communications and cloud computing. Therefore, it is an operator of B industry services. A way of playing, Huawei's army strategy is also the idea.

With the digital transformation and upgrading of industries and the vigorous development of the digital economy, more and more intelligent enterprises have joined the ranks of helping the digital transformation of traditional industries. Huawei started to adopt the legion model to accelerate the deep cultivation of the toB business as early as February 2021, and then China Mobile also established an industry legion and a special team in April this year.

Although China Unicom's industry corps is also oriented toward vertical industries, it is a separate subsidiary that is responsible for its own business.

What exactly does China Unicom's Industry Corps do? Why did China Unicom choose these nine traditional industry tracks? What other companies have also adopted the industry legion model? We did a deep dive into this.

1. Hebei Steel Tube, Chongqing Attack Automobile, China Unicom Corps should adapt to local conditions

On May 17, China Unicom established nine major industry groups, which were the first group formed by China Unicom. At the flag-giving ceremony, Chairman Liu Liehong presented the flags to the nine regiments one by one. The mission of the first batch of China Unicom Industry Corps is to expand the innovative application of industrial Internet integration, and will also provide users with digital, networked, and intelligent comprehensive solutions based on China Unicom's independent capabilities such as 5G and cloud-based IoT.

The Equipment Manufacturing Corps, Smart Steel Corps, Garment Manufacturing Corps, Automobile Manufacturing Corps, Smart Medical Corps, and Smart Legal Corps are composed of China Unicom Shanghai Branch, Hebei Branch, Zhejiang Branch, Chongqing Branch, Guangdong Branch, and Sichuan Branch. responsible for the formation. The Smart Mine Corps is jointly established by China Unicom Shandong Branch and Shanxi Branch. The Smart Emergency Corps was formed by China Unicom Digital Technology Co., Ltd. The Smart Transportation Corps was formed by China Unicom Smart Network Technology Co., Ltd. Each subsidiary responsible for the formation of the Corps has rich digital empowerment practices in the vertical industries it is responsible for.

1. Equipment Manufacturing Corps

China Unicom Shanghai Branch is responsible for the formation of an equipment manufacturing army.

The China Unicom Equipment Manufacturing Corps uses the 5G fully-connected factory solution system of "one network, one cloud, one platform, and N applications" to empower the five major scenarios of equipment manufacturing. The five scenarios include intelligent production, digital management, large-scale customization, network collaboration, and service extension.

China Unicom's Equipment Manufacturing Corps will also build its own capabilities from four aspects: industry digital base, industry service platform, rich ecological integration, and standard scene application.

In the equipment manufacturing industry, China Unicom Shanghai Branch has successful experience in a number of projects that have been implemented. For example, Shanghai Unicom has undertaken the "5G-based aircraft collaborative manufacturing application", a major special research project of the National Development and Reform Commission, and has built the first 5G + fully connected smart factory in China together with COMAC Shanghai Aircraft Manufacturing Co., Ltd.

2. Smart Mine Corps

China Unicom Shandong Branch and Shanxi Branch are responsible for coordinating the formation of China Unicom Smart Mine Corps. China Unicom's Smart Mine Corps will focus on scenarios such as safe production, data analysis, intelligent management and control, and environmental perception, and strengthen the construction of three major solutions: 5G-based network construction, intelligent equipment transformation, and intelligent mine management and control.

In terms of smart mine practice, China Unicom has implemented a number of smart mine projects such as Hunan Coal Mine Safety Risk Monitoring, Lanhua Kechuang Yuxi Coal Mine underground 5G wireless communication system, Jinergy Holding Tashan Coal Mine comprehensive intelligence, etc.

3. Wisdom Steel Corps

China Unicom Hebei Branch is responsible for the formation of the Smart Steel Corps. China Unicom's Smart Steel Corps will use smart factories as the carrier and network interconnection as the support to explore the integration and application of 5G technology with steel production, park logistics, security, and other fields.

China Unicom's Smart Steel Corps will also promote the wide application of technologies such as unmanned cranes and equipment inspection, as well as important scenarios such as AR remote assembly, 3D stockyards, empty car identification, and steel surface quality inspection, and unmanned hot metal transport vehicles. Comprehensive application of the application.

In terms of smart steel practice, China Unicom, Tangshan Iron and Steel, and Huawei have used HBIS Group Tangshan Iron and Steel High-Strength Automobile Sheet Plant as a pilot to test unmanned production operations in the steel industry through 5G technology.

4. Garment Manufacturing Corps

China Unicom Zhejiang Branch is responsible for the formation of a garment manufacturing army. China Unicom Apparel Manufacturing Corps will use the national apparel industry platform, 5G private network, industry cloud platform, digital production, and other applications to promote the implementation of new technologies such as 5G and visual AI in the apparel industry, build a digital production system for the entire apparel industry chain of China Unicom, and help apparel Industrial digital transformation.

In terms of the digitalization practice of the clothing industry, Zhejiang Unicom and Ningbo Municipal Government have cooperated to build the brains of the clothing industry in Zhejiang Province, providing the clothing industry with digital assistance in the entire life cycle of design, supply chain management, production, sales, and operations. Zhejiang Unicom also cooperated with the clothing enterprise Youngor Group to build the first future factory in the clothing industry in Zhejiang Province for the Youngor Group, helping the Youngor Group to improve the testing efficiency and quality of clothing products and shorten the production cycle of batch orders.

5. Automobile Manufacturing Corps

China Unicom Chongqing Branch is responsible for the formation of an automobile manufacturing army. China Unicom Automobile Manufacturing Corps will comprehensively use 5G, AI, privacy computing, and other technologies to promote the reconstruction of software and hardware in the automobile industry, build a new CPS, a new control center, and promote the digital transformation of the automobile industry.

In terms of digitization of the automotive industry, Chongqing Unicom, Changan Automobile and Isuzu Engine have cooperated to complete a number of 5G smart factories and 5G + industrial Internet application demonstration projects.

6. Smart Medical Corps

China Unicom Guangdong Branch is responsible for the formation of the Smart Medical Corps. China Unicom Smart Medical Corps will use AI, big data, 5G, and other technologies to provide a full range of medical and health data intelligent services to the government, medical institutions, and industries by building a city-level healthy brain base.

In terms of smart medical practice, China Unicom established a medical base in Guangdong in 2015 and built a "medical + IT" team covering consulting planning, solutions, technology research and development, and operational support.

7. Smart Legal Corps

China Unicom Sichuan Branch is responsible for the formation of the Smart Legal Corps. China Unicom's Smart Legal Corps will provide legal services, legal digitalization, new legal infrastructure, political and legal data security, and other smart applications and smart services for the legal industry and political and legal institutions.

China Unicom's Smart Legal Corps will also develop functions such as digital twins, online court trials, and one-click case filing.

In terms of smart legal affairs, China Unicom has released products such as Tianfu Central Legal Cloud and Tianfu Central Legal Chain.

8. Smart Emergency Corps

China Unicom Digital Technology Co., Ltd. (referred to as Unicom Digital) is responsible for setting up a smart emergency response team. China Unicom's Smart Emergency Corps focuses on five key directions: production safety, command and rescue, smart firefighting, natural disasters, and urban safety risk monitoring and early warning, and strives to build China Unicom's smart emergency products and capability system.

Unicom Digital is a wholly-owned subsidiary of China Unicom. It was established in February 2021 and was formed by the merger of six companies under the original China Unicom.

In terms of smart emergency response, China Unicom has signed strategic cooperation agreements with provincial emergency management departments in Sichuan, Guangdong, and other places, providing comprehensive services for many customers.

9. Smart Transportation Corps

Unicom Zhiwang Technology Co., Ltd. is responsible for the formation of the Smart Transportation Corps. China Unicom Smart Transportation Corps applies 5G, Beidou, and other technologies to build a new integrated transportation infrastructure network, and then builds a vehicle-road cloud-integrated intelligent transportation system, and takes vehicle-road coordination as a breakthrough for business development.

Founded in August 2015, China Unicom Zhiwang Technology is a subsidiary of China Unicom responsible for automotive industry informatization services.

In terms of smart transportation, China Unicom has accumulated many years of experience, and has completed and delivered several projects such as the Science and Technology Winter Olympics - Shougang 5G / V2X Intelligent Network Park, and the first demonstration of intelligent transportation in Xiong'an New Area.

2. Deeply cultivate the five main responsible businesses, toB has become a new growth point
In addition to the to C business, China Unicom has continued to deploy the toB business for many years. In 2021, China Unicom's main business revenue will be 296.2 billion yuan, a year-on-year increase of 7.4%. Among them, the main mobile business was 164.1 billion yuan, a year-on-year increase of 4.8%; broadband access revenue reached 44.8 billion yuan, a year-on-year increase of 5.2%; industrial Internet business revenue reached 54.8 billion yuan, a year-on-year increase of 28.2%, the largest growth rate, accounting for 18.5% of the overall main business income. Some businesses on the industrial Internet have become an important part of the business that drives the growth of China Unicom.

This time, China Unicom's establishment of an industry corps is also to promote the implementation of its strategy and strengthen its strategic business layout.

At the end of last year, China Unicom upgraded its strategy and positioning. Based on the new positioning and new strategy, China Unicom takes "big connection, big computing, big data, big application, big security" as its main business, and deeply cultivates the digital economy.

In terms of "big connections", China Unicom's focus is on connection services such as 5G premium networks, gigabit broadband premium networks, government-enterprise premium networks, and the Internet of Things. According to the latest data from China Unicom, as of May 2022, its "big link" users have accumulated to 795 million.

China Unicom's "big computing" layout mainly includes the construction of Unicom Cloud and the construction of China Unicom's multi-level computing power facility system.

As one of the three major telecom operators in China, China Unicom has massive data and rich experience in the big data processing. How to improve the data product system and accelerate the building of key industry data platforms has become one of the goals of its "big data" business planning.

"Large application" means that China Unicom will focus on expanding industrial Internet integration and innovative applications, deepen the layout of key vertical industries, and build digital customized service capabilities. This is consistent with the purpose of China Unicom's preparation of nine major armies.

Security issues are the guarantee for all operations and development. China Unicom regards "big security" as one of its main businesses. By increasing the protection of users' personal information and improving the defense system of information service capabilities, it can enhance its cloud-network security integrated product service capabilities.

3. Deeply cultivate vertical industries, many companies choose the army model

Before China Unicom established the Industry Corps, Huawei, China Mobile, etc. also chose the Corps model to concentrate on going deep into various vertical industries.

In February 2021, Huawei established the Coal Mine Corps. This is the first time that Huawei has defined the combat mode of the Corps in terms of organizational structure. In October 2021, Huawei took the lead in establishing the Customs and Port Corps, the Smart Highway Corps, the Data Center Energy Corps, and the Smart Photovoltaic Corps to enter the digital transformation track of the industry.

Huawei's implementation of the Legion model was inspired by Google. Ren Zhengfei, the founder of Huawei, once said: "The Google Corps has a small organization and is extremely powerful." He also mentioned the purpose of establishing the Corps: to fight through the Corps, break the existing organizational boundaries, quickly gather resources, intersperse operations, improve efficiency, go deep into a field, be responsible for business success, and produce more "food" for the company.

In March 2022, Huawei held the inauguration meeting of Huawei's second group of legions. The second batch of corps includes Electric Power Digital Corps, Government Affairs One Netcom Corps, Airport and Rail Corps, Interactive Media Corps, Sports Health Corps, Display New Nuclear Corps, Campus Corps, Wide Area Network Corps, Data Center Base Corps, and Digital Site Corps. On May 31, Huawei held the inaugural meeting of the third batch of legions. This time, Huawei has added five new corps/system departments: Digital Finance Corps, Machine Vision Corps, Site Energy Corps, Manufacturing Industry Digital Systems Department, and Public Utilities Systems Department.

In fact, it can be seen from the legion established by Huawei that the vertical industry track that Huawei wants to focus on is not only the industrial digital track, but also terminal-related businesses such as sports health, new display core, and interactive media. Special breakthrough.

Another company that also adopts the legion model for vertical industry layout is China Mobile. In April 2022, China Mobile released the "Lianjun Special (Industry Chain, Legion, Special Forces)" strategy to form the army and special forces. China Mobile's nine major industries include smart hospitals, smart mines, smart party building, and smart finance. China Mobile's army is also led by its subsidiaries. For example, the mine army is led by the Shanghai Industrial Research Institute, and the smart hospital army is led by the China Mobile Chengdu Research Institute.

Before the release of the "Lian Junte" strategy, China Mobile adopted the "management and construction war" model, that is, the headquarters supervisor, the professional organization main construction, and the traditional operating unit main battle. "Lianjun Special" is a more specific deep-cultivation combat method formed on the basis of "Management and Construction Warfare".

The digital transformation and upgrading of different industries have their own characteristics. In fact, China Mobile, Huawei, and China Unicom already have a lot of successful experience in helping other industries to digitally transform. As for how to better output these digital transformation experiences and capabilities, these companies have chosen the army model to gather digital transformation practical experience and technology from different industries and other industries to better understand each vertical competition road.

Deeply cultivating industries and regions, the legion has become a popular organizational form

From Huawei to China Mobile to China Unicom, these companies have chosen the legion model to specialize in the digitalization of traditional industries that they have already deployed or practiced. Different companies have different focuses. For example, China Unicom has laid out light industry tracks such as clothing manufacturing; Huawei's legion not only includes industrial digitalization but also involves terminal-related businesses; China Mobile's legion model has more industry chain layouts and plans for the direction of smart party building.

With the widespread implementation of technologies such as AI and 5G, the tide of industrial digital transformation has emerged. Huawei, China Mobile, China Unicom, and other companies with rich accumulation in the traditional ICT and telecommunications industries are also constantly striving for the intelligent industry, researching and developing cutting-edge technologies, and seeking new growth.

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