According to the International Data Corporation (IDC) Global Mobile Phone Tracker report, the Indonesian smartphone market will start slowly in 2022, down 17.3% year-on-year and 13.1% month-on-month, with only 8.9 million units in the first quarter of 2022.
IDC expects smartphone shipments in the second quarter of 2022 to be lower than in the second quarter of 2021. For the second quarter of 2022, the Ramadan period provided a slight boost to April. In addition, the government stipulated that the papal holiday allowance should be paid in full in April 2022, providing consumers with additional liquidity. However, with the government raising the VAT from 10% to 11% on April 1, 2022, this will actually increase user spending in disguise, so there will be some impact.
"Higher prices are expected to put additional pressure on consumers' purchasing power. Suppliers may not be able to absorb price increases beyond a certain level, leading to an increase in overall selling prices," said Vanessa Aurelia, associate market analyst at IDC Indonesia, with Smartphone shipments for the full year of 2022 are expected to be flat compared to shipments in 2021.
In terms of the specific share of mobile phone manufacturers, the top five shipments in the Indonesian market in the first quarter of 2022 are Samsung, OPPO, vivo, Xiaomi and realme, of which four are Chinese mobile phone manufacturers, with a total share of 64.2%, and Samsung accounted for 23.3%.
IDC pointed out that Samsung once again topped the list after two and a half years, mainly due to its several key models, such as the flagship Galaxy S22 series and Galaxy A03, as well as other A series.
OPPO ranked second in the quarter, with the A95 and A76 being its biggest growth drivers. These two models, along with the new mid-range model released in Q1 2022, managed to drive OPPO's mid-range segment ($200-$400) by 67% QoQ.
vivo ranked third in the first quarter of 2022, mainly due to Y15 and Y21 being its biggest drivers. The mid-range market also continued to lead with the Y33 and V23e, and gained more share with the newly released Y75 and V23. vivo released more mid-range 5G models in the first quarter of 2022, doubling quarter-on-quarter 5G shipments.
Xiaomi maintained its No. 4 ranking in the quarter despite problems such as supply difficulties in the first two months of the quarter. Xiaomi's share of the low-end ($100-200) and mid-range segments has grown significantly as the supply situation has improved since March. Xiaomi's 5G shipments also surged, helped by the newly released Redmi 11 Note series and Poco M4 Pro, helping Xiaomi maintain its position as the second-largest player in the 5G smartphone space.
In addition, realme also maintained its fifth position in the first quarter of 2022. Mainly thanks to the newly released realme 9 Pro+ series, which boosted shipments of mid-range and 5G mobile phones. In addition, realme also released the GT2 Pro, its first high-end phone in the Indonesian market.
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