Jonathan Ive left Apple, but he established LoveFrom design company, continue to provide services for Apple as a consultant, and now his partnership with Apple is over.
Ive has helped Apple design important products such as the iPhone, Apple Watch, Mac, and Apple retail stores. In June 2019, Ive left Apple to create his own design company. Since then, Ive has assisted Apple in designing the 24-inch iMac and contributed wisdom to the Apple Car.
Ive left with a multi-year contract with Apple worth more than $100 million. According to the terms, Apple will be LoveFrom's main customer, and if Apple thinks a project is competitive, Ive will not be able to take orders.
Now it's time for Apple and Ive to renew their contract, but the two sides announced their separation. Some Apple executives are said to be dissatisfied with the high fees paid to Ive, and some designers have left Apple for LoveFrom, which has also frustrated executives. Ive has his own appeal, and he wants to be free to choose customers without having to clarify his work to Apple.
There are rumors that Ive left because Apple paid more and more attention to operations and neglected design. Cook's lack of interest in the product development process and the growing preference of boards for people with financial and operational backgrounds over technical talent irked Ive.
After Ive left, the Apple design team was handed over to Jeff Williams, industrial design by Evans Hankey, and software design by Alan Dye in charge. Apple marketing chief Greg Joswiak is also said to have some say in product design choices.
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