Apple's Back-to-School Offer opens in Europe, Asia and the Middle East

Apple today launched an annual back-to-school education discount promotion for most countries/regions in Europe, some countries/regions in Asia, the Middle East, and Mexico. Higher education students and educators in most countries can earn Apple Gift Cards with the purchase of select Macs and iPads, the same offer available in the U.S. and Canada in June, while in other countries Apple offers AirPods wireless earphones. In the UK, gift cards worth up to £120 can be obtained, while in other European countries the maximum value of gift cards is €150.

Eligible devices include MacBook Air, MacBook Pro, and iMac, as well as iPad Pro and iPad Air. These include Apple's latest M2 MacBook Pro and M2 MacBook Air. Buying a Mac offers the highest value gift card, and buying an iPad offers a slightly lower value gift card.

In countries such as Mexico, Turkey, Czech Republic, Belgium, United Arab Emirates, Hong Kong, and China, Apple does not offer Apple Gift Cards, instead offering AirPods 2 wireless earphones for free to education customers who buy a new iPad or Mac, but Customers can also upgrade to AirPods 3 or AirPods Pro earphones for an additional fee.

Apple offers standard education discounts, where students can purchase Macs and iPads at lower prices through education stores in each country. Students are also eligible for AppleCare+ at a 20% discount.

Apple's Back to School promotion requires UNiDAYS verification in many countries, and the full terms and conditions can be found on the promotions page on Apple's country-specific website.

Apple Back to School offers are available in Mexico, UK, Ireland, France, Germany, Italy, Spain, Austria, Denmark, Finland, Norway, Sweden, Switzerland, Belgium, Poland, Portugal, Czech Republic, Netherlands, Turkey, United Arab Emirates, Students and educators from countries such as Hong Kong and China.

Apple's back-to-school sale will run until October 20, 2022, in most of the countries listed above, but will end at the end of September in some countries such as Hong Kong and China.