Strategy Analytics released a report saying that sales of Bluetooth TWS headsets are growing rapidly. In 2022, global TWS headset shipments will increase by 38% year-on-year.
Audio quality, especially Active Noise Cancellation, Transparency Mode, and Spatial Audio, are the most sought-after features, according to the report. Water resistance and wireless charging are also welcome. Feature differentiation is the key to standing out in an increasingly crowded market segment.
Canalys data shows that in 2021, shipments will reach 290 million TWS units, a year-on-year increase of 14.5%. Among them, Apple ranked first in the world with nearly 93 million TWS shipments.
In the Chinese mainland market, Apple, Xiaomi, Edifier, Huawei, and QCY rank among the top five in terms of shipments in 2021, with market shares of 19%, 17%, 13%, 11%, and 10%, respectively.
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