Demand continues to be strong and Apple requires at least 90 million iPhone 14/Pro series phones

Although the overall smartphone market is slowing down, Apple does not expect iPhone sales to decline in 2022. Apple expects continued strong demand for iPhones and has asked suppliers to produce 90 million iPhone 14 models, which is on par with the production of the iPhone 13 in the same period last year. Apple expects to produce a total of about 220 million iPhones in 2022, which is in line with 2021 production. Apple has been able to weather a downturn in the smartphone market because its customer base is still willing to pay for high-end devices, the sources said.

The new "iPhone" launch has seen Apple build some 75 million devices until 2021. That number soars to 90 million in 2021 as the company expects high demand for its iPhone 13 series models, a level Apple will stick to in 2022.

While the standard iPhone 14 models are expected to be almost unchanged, the high-end iPhone 14 Pro models will feature a new non-notch design (pill + punch-hole new design), upgraded 48-megapixel camera, faster A16 chip, AOD screen display, etc.

There are currently rumors that the starting price of the iPhone 14 Pro models may be higher than the iPhone 13 Pro models, thereby increasing the average selling price of the 2022 iPhone 14 series. Apple has not provided revenue guidance since 2020, but Apple CFO Luca Maestri said in the company's second-quarter earnings report that revenue growth is expected to accelerate in the September quarter, with supply constraints expected to be better than the June quarter.

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