Haima Automobile H1 lost 97.78 million yuan

Haima Automobile released its semi-annual performance report on the evening of August 22, saying that the operating income in the first half of 2022 was 1.265 billion yuan, a year-on-year increase of 36.62%; the net profit attributable to shareholders of the listed company was a loss of 97.78 million yuan.

Regarding performance changes, Haima Automobile said that in the first half of 2022, affected by negative factors, including rising power battery raw material prices, fuel price increases, chip supply shortages, and multiple outbreaks of domestic epidemics , the production and sales of the automotive industry did not continue to grow as expected. Situation development. According to the latest data released by the China Association of Automobile Manufacturers, from January to June 2022, domestic automobile production and sales reached 12.117 million and 12.057 million respectively, down 3.7% and 6.6% year-on-year. 

In the first half of the year, Haima Automobile has achieved certain results in the construction of its own brand and formed its core competitiveness, which is mainly reflected in the following aspects:

1. Management system advantages: The company's current core management team is stable. By implementing a flat system and efficiency mechanism, the company's decision-making efficiency is improved, and the company's operations, decision-making, and incentive mechanisms are more flexible.

2. Technical advantages: After years of independent study and foreign technology introduction, the company has completed the accumulation of technology and has a high technical starting point. The company adheres to the soul of CASE, and gradually builds six technology platforms: modular vehicle, high-efficiency hybrid powertrain, hydrogen energy vehicle, high-efficiency three-electricity, intelligent network connection and autonomous driving, and ensures that the six technology platforms can be shared, scalable, and scalable. iterate.

3. Advantages of cost control: Most of the company's spare parts system comes from the surrounding supply systems of Haikou and Zhengzhou, and the cost control capability is relatively strong. The company has established a procurement target price system based on cost analysis to further ensure cost control capabilities.

4. Advantages of marketing innovation: Establish direct sales branches and experience centers in the origin market and core market, promote the construction of online and offline business systems, and achieve breakthroughs in sales in core markets.

Haima Automobile also stated that in the face of increasingly fierce competition in the automobile industry, the company firmly implements the category strategy, deeply cultivates relevant core technologies in the field of new energy vehicles and smart vehicles, and strives to reshape the brand's competitive advantage in the segmented market. In terms of strategy, focus on major single products of high-tech automobiles (high brand, new energy), and transform into "new four modernizations": power electrification, system intelligence, travel sharing, and low-carbon energy; in terms of green innovation, upstream builds a "green power center" ”, to build “Mabang Travel” downstream, and explore to build a “low-carbon automobile ecosystem” in the whole island of Hainan; in terms of marketing innovation, e-commerce direct sales B2C, further activate the marketing system, focus on core markets, promote marketing innovation models, and build factory direct sales and after-sales maintenance service center to achieve breakthroughs in core market sales; in terms of mechanism innovation, firmly implement the overall guidelines for mechanism innovation of "flat system, efficient mechanism", always take mechanism innovation as the source, drive management innovation and technological innovation, and promote organizational efficiency , personnel efficiency and operational efficiency have been gradually improved.

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