The market research agency IDC announced the Philippine smartphone market statistics for the second quarter of 2022. In the second quarter of 2022, smartphone shipments in the Philippines fell by 3.1% compared to the same period last year, despite a sequential increase of 9.1%. The Philippine market will ship 4.3 million units in the second quarter of 2022, and there are four Chinese manufacturers in the Top 5.
The specific data is that the market share of Realme is 21.8%, the share of Transsion is 20.5%, and the shares of Xiaomi, Samsung, and Vivo are 14.6%, 11.8% and 10.7% respectively.
“Sub-$200 smartphone shipments increased significantly month-on-month as companies such as Transsion and Cherry Mobile launched new models in this segment, but remained low each year due to low demand and supply. Due to economic headwinds, Consumer spending declined, as did shipments of models in higher price categories," said Angela Medez, market analyst at IDC Philippines.
Top 5 Smartphone Companies in the Philippines Highlights (2Q22)
Realme held the top spot for the sixth consecutive quarter and now accounts for 21.8% of the Philippine smartphone market, with a quarterly growth rate of 17.5%.
Transsion ranked second, with shipments increasing by 152.2% year-on-year and 13.5% month-on-month, occupying a 20.5% market share in the second quarter of 2022. Infinix's retail expansion plans and marketing campaigns have tripled the brand year-over-year, accounting for nearly 60% of Transsion's shipments. The Transsion model sells for an average of just $103, compared with $194 for the entire smartphone market.
Xiaomi's share climbed to third place, accounting for 14.6% of the smartphone market, an increase of 1.2% year-on-year and 12.1% month-on-month, and the overall price fell to $167, but Xiaomi has always been listed as the best-selling mobile phone in Shopee's monthly sales list brand.
Samsung dropped to fourth place, down 23.0% quarter-on-quarter and 12.0% year-on-year, accounting for 11.8% of the smartphone market, with the A-series down 23.9% compared to the previous quarter. Compared with last year, Samsung's 5G smartphone market share increased by 146.2%, accounting for nearly 40% of Samsung's total shipments.
vivo returned to the top five, mainly due to a 335.4% month-on-month increase in several new models (<$100) launched at different price points.
“With telco PLDT recently announcing plans to shut down its 3G network by 2023, we may see a rapid migration from feature phones or older smartphones to newer models that support 4G or 5G. Note that the number of 3G subscribers in the Philippines Pretty low, less than 5 percent of total users," Medez said.
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