Apple plans to hold its first autumn conference event on Wednesday, September 7 (expected to be in the early morning of September 8, Beijing time). The event will focus on the release of the iPhone 14 series models and the Apple Watch Series 8.
Display analyst Ross Young released display panel shipment and production estimates for the iPhone 14 series today, and the new 6.7-inch "iPhone 14 Max" may be in less of an initial supply than some other "iPhone 14 Pro" models.
Pro Max is highest. Max is lowest, but is gaining alot of ground in September.
— Ross Young (@DSCCRoss) August 22, 2022
Between June and September, the iPhone 14 Pro Max had the highest panel production share, accounting for 28% of shipments. The iPhone 14 and iPhone 14 Pro followed with 26% each, but the iPhone 14 Max was at least 19%. In terms of production, the iPhone 14 Pro Max accounted for 29% of production, while the iPhone 14 Max accounted for 21% of production.
Ross Young said iPhone 14 Max display panel shipments will "take a significant share in September," suggesting that any initial supply issues at launch will be resolved quickly.
During the iPhone 14 series development cycle, there were rumors that production plans for the new 6.7-inch iPhone 14 Max were falling behind due to pandemic lockdowns and production issues. But analyst Ming-Chi Kuo said at the time that suppliers would work overtime to catch up, and we wouldn't see an impact on equipment production and purchases.
The news shows that the standard iPhone 14 model is expected to be almost unchanged, but the iPhone 14 Pro model will include updated camera technology, cancel the notch groove and replace it with "pill + single punch hole", A16 chip, etc. .
Apple plans to release a total of four iPhone 14 series models, including the 6.1-inch iPhone 14, 6.7-inch iPhone 14 Max, 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max. It's worth noting that there won't be a new 5.4-inch "iPhone 14 mini" release as the iPhone 12 mini and 13 mini devices aren't selling as well as expected.
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